Zen & the Art of Legal Networking

Week of June 4, 2012 on ILNToday – A Roundup

It’s Friday again folks, and you know what that means – another roundup!

Have a great weekend everyone and happy reading!

 

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Social Media Tips

Amy Adams had some social media tips to report back to us following her attendance at the LMA’s post conference social media session:

  • Engage: It’s not just about serenading people, it’s about getting them to sing along.
  • Audience: Focus on your audience – what are clients interested in?
  • Post at roughly the same time every day, so people know when they can look for your posts and engage with you.
  • Give people the opportunity to respond.
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Rainmaking Recommendation from Jaimie Field: "If you always do what you’ve always done. . ."

Today, rainmaking expert Jaimie Field is using one of my all time favorite quotes for her rainmaking recommendation!

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Rainmaking Recommendation # 59: “If you always do what you’ve always done. . .”

“If you always do what you’ve always done, you’ll always get what you’ve always got.” Henry Ford (1863-1947), American founder of the Ford Motor Company

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Are you Thinking…Alternatively?

Now, as I mentioned in my summary of the GC Panel at the LMA Conference this year, Jeff Carr says he’s banned the word “alternative,” because there should be nothing alternative about alternative fees.

But, for the sake of this recap, we’re going to use it, as that’s what the session focused on.  Tim Corcoran shared with us the salient points from the alternative fees session that he attended at LMA (and often speaks on himself). 

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Mentoring Associates in Business Development

There were so many good tidbits that came out of our LMA New Jersey meeting last week! Amy Adams shared her comments on the session she attended about mentoring associates in business development.

Amy’s comments were particularly helpful, because she’s speaking from the perspective of an in-house marketer, so she’s implementing the advice from the Annual Meeting in her daily activities. Using a phrase from the SMORS session, Amy said she’s deploying a pilot program for mentoring – she’s identified a couple of partners who work well with associates, and using the formula of one partner to four associates. 

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Should We Be Using Video?

One of the other sessions that we covered during our LMA recap was about using video. There aren’t many law firms doing it right now (or doing it well, for that matter), and is it really just another fad?

Tim Corcoran says no – video is on the rise, not just on your PCs, but on other devices as well. Buyers are making purchasing decisions emotionally, and then justify these decisions using logic afterwards. Video helps people to connect with you and gives them a sense of loyalty.

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Week of May 28, 2012 on ILNToday – A Roundup

Despite this being a short week here in the US thanks to the Memorial Day holiday, it was still jam-packed with work (which is always a good thing)!  But it’s Friday again, so without further ado, I bring you our weekly roundup!

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SMORS – They’re Not Just for Campfires Anymore

I’ve been so excited that the LMA has formed a NJ city group of the NY chapter, and it’s been wonderful to connect in person with other legal marketing colleagues outside of the Annual Conference. Last night, we met up again to re-cap the LMA conference for those in the group that hadn’t been able to attend.  I added my experiences, but was able to learn a lot from Wilentz’s Amy Adams and Corcoran Consulting Group’s Tim Corcoran, who shared about sessions that I had missed. 

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Use Editorial Focus & Insights to Create Content that Gets Noticed – A Webinar Recap Part III

Things have been a wee bit hectic around here, so I’m late in getting the final installment of my re-cap of Adrian Lurssen and John Hellerman’s excellent webinar published.  But better late than never, right?

The last section of the webinar was dedicated to the topic “Follow the Numbers.” What does that mean? Well, you can tell by looking at analytics what people are interested in. (And good titles help encourage people’s interest). 

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Week of May 21, 2012 on ILNToday – A Roundup

Last week’s Annual Meeting was a smashing success, and between the fabulous weather, engaging legal discussions, and relationship-building social functions (ILN-sponsored UEFA cup final party anyone?), I think it’s safe to say that everyone enjoyed themselves immensely. Stay tuned to this space for some post-session re-caps (and even a few videos)!

As I dig out from under my post-conference work, and the mountain of projects we’re continuing with, I bring you this week’s top posts from ILNToday!

 

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