Zen & the Art of Legal Networking

Superbowl Commercials – The Bad & The Ugly 2012

So yesterday, we had the chance to take a look at some of the higlights from the Superbowl commercials of 2012.  Now, it’s time to see which spots failed, why, and what lessons law firms can take from them.

We’ll start with my pick for the worst commercial of the night…Go Daddy’s Body Painting Commercial (which is pretty much tied with their Cloud commercial for worst in my book).

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Are you ready for some FOOTBALL….Commercials? (The Good)

While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers – because of the commercials.

I’ve heard mixed reviews of last night’s spots from people via my social networks, but I have to say that unlike recent years, I was very pleased with this year’s ads. As I did last year, I’ll give you my thoughts on the good, the bad and the ugly, starting with the good…

Overall, I’d say that humor won out this year. To me, the commercials that did “funny” right were the real winners…and also the most memorable. However, one funny, expensive ad spot doesn’t change a lot, but it’s fun to see where they went right and the lessons that law firms can take from them. 

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ILN Marketing Roundtable: What has been your greatest social media challenge thus far, and how did your firm tackle it?

Last week, we looked at the question of firms’ biggest social media successes, but this week, it’s time to look at the other side of the coin – challenges.

The question we posed was “What has been your greatest social media challenge thus far, and how did your firm tackle it?”

 

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ILN-terviews: Dimpy Mohanty, LexCounsel Law Offices

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Dimpy Mohanty of our member firm LexCounsel Law Offices in New Delhi, India.

In one sentence, how would you describe your practice?
Responsive and business-oriented.

Who would be your typical client?
One looking for advice which is well-rounded and covers diverse practice areas.

What would you like clients and potential clients to know about you?
That we at LexCounsel offer practical solutions based on, but not bogged down by a narrow reading of, law. 

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Rainmaking Recommendation from Jaimie Field: I didn’t know you did that

Today, I’m bringing you another excellent rainmaking recommendation from expert Jaimie Field – “I didn’t know you did that.”

“Why don’t clients come back?”

Recently, I received an email from a litigation attorney from Connecticut who asked the question above. It seems that some clients of the firm who seemed happy with the work the  attorneys of the firm were doing were going elsewhere for subsequent representation. 

So I dedicate this and the next few Rainmaking Recommendations to this attorney with thanks.

Over the next few emails we will cover  the reasons why clients don’t come back and how to ensure they do:

Rainmaking Recommendation # 51:  “I didn’t know you did that”

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LMA Attendees – the Twitter Edition!

It’s that time of year again – the LMA Annual Conference is coming up in March! It’s a great opportunity to make new friends and renew relationships, so I thought I’d keep a list of those attending as I’m advised, as well as their Twitter names (so anyone interested in the conference who can’t attend can follow along). Also, don’t forget to follow #LMA12 for more information on the conference and during the sessions.

If you’d like to follow along with a twitter list, check out my list of LMA attendees!

Lindsay Griffiths (@lindsaygriffith)
Kate Lutes (@kklutes)
Laura Gutierrez (@lalaland999)
Jill Clark Rako (@JillRako)
Gina Rubel (@GinaRubel)
Laura Powers (@lppowers)
Gail Lamarche (@gaillamarche)
Heather Morse (@heather_morse)
Megan McKeon (@meganmckeon)

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Tips for Tuesday – LinkedIn

This afternoon, I had the pleasure of sitting in on the Legal Marketing Association’s Social Media Special Interest Group’s (a long name, so we shorten it to LMA Social Media SIG) first webinar.  Our presenters today were my friends Gail Lamarche, the Director of Marketing for Henderson Franklin and Laura Gutierrez, Marketing Multimedia Communications Coordinator with Winthrop & Weinstine.

Their focus? One of my favorite social media topics – LinkedIn!

I won’t recap the entire webinar, since participation in the SIG, and as a result, access to the webinars, is a benefit of membership in the Legal Marketing Association. But I did learn some great tips from Laura and Gail, which I wanted to share with you. 

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LinkedIn Tutorials – Let’s Get Connected! Part II

Yesterday’s tutorial covered how to export your contacts from Outlook and upload them into LinkedIn.  But this is limiting – although it cuts down on the investment of time you need to make in order to connect with people, it doesn’t give you the flexibility of personalizing the invitations to make engaging more likely – and that’s the goal with social media: engagement!

So today, we’re going to go into more depth about adding contacts manually.  I’m the first to admit that manually adding contacts is a pain, and can be time consuming.  But if you take the time to send a personal note to those you add, they’ll be more willing to accept your invitation and subsequently engage with you.  You don’t have to take a whole afternoon to work on this – I know everyone is busy!  Instead, when you first come in to the office in the morning and are having your cup of coffee, log into LinkedIn and add five people.  It won’t take you very long at all, and soon you’ll have a nice list of connections built up.  Even if you do this once a week, it will make a difference.

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