Zen & the Art of Legal Networking

Overview and Analysis of the SCOTUS PPACA Decision – A Recap

After our 2012 Annual Meeting, I recapped a session from the conference that had focused on the topic of healthcare reform (See here, here and here). Once the Supreme Court announced their decision, Epstein Becker & Green’s healthcare experts once again came out to help us understand what’s in, what’s out and what’s next with their webinar on July 2nd.

Since it’s always good to hear from the experts, I thought I’d recap the webinar here for you, again, breaking it up into manageable bites (so to speak). 

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Should Law Firms Help Promote Individual Attorneys? An LMA Recap

Last week, the LMA NJ chapter once again piggybacked on to what the NY chapter was doing, and hosted a lunch where we Skyped into a panel presentation focusing on whether law firms should help promote individual attorneys (or just focus on the firm brand as a whole). The panelists included Robert Algeri, the co-founder of Great Jakes, which is listed in his bio as “a marketing communications firm that develops next-generation websites for mid-size and large law firms.” 

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Week of July 16, 2012 on ILNToday – A Roundup

This morning, my thoughts and prayers go out to those in Aurora, Colorado, who were affected by the movie theater shooting.

Without further ado, this week’s top stories from ILNToday:

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Twitter for Lawyers – My LXBN Interview

This afternoon, I had the pleasure of being interviewed by Colin O’Keefe of LexBlog, the host of our blog here at Zen and the top legal blogging platform and network.

Click below to watch the full interview! 

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Facebook for Law Firms – A Recap of Sam Collier’s LMA Webinar

I consider myself to be a fairly savvy social media user, though as I often like to tell people, “we’re all still learning.” And with a medium that changes SO quickly, there’s certainly always something new to learn. That was reinforced for me yesterday when I sat in on Samantha Collier’s webinar for the Legal Marketing Association’s Social Media Special Interest Group on Facebook for Law Firms. Sam offers a post inspired by her webinar here

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

Who doesn’t love a good five-part series on Twitter? Don’t answer that.

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence.

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

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Week of July 2, 2012 on ILNToday – A Roundup

I hope those of you in the US enjoyed the Fourth of July holiday! Things here have been hot, hot, hot, as they have been throughout much of the US, so let’s all stay cool this weekend!

Without further ado, here are this week’s top articles from ILNToday!

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part III

In my last post, I talked about using Twitter as a broadcast tool, and Nancy Myrland added some valuable comments to the discussion about making sure to incorporate as much personality as possible.

Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says “Twitter is a contact sport.” 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part II

Now that we’ve gone over the basics, let’s jump into the meat of Twitter for law firms. In my presentation, I went through what I consider to be the three uses of Twitter for law firms, beginning with the dreaded “broadcasting.”

When I was initially using Twitter, I would have completely advised against this, but I’ve changed my mind. Twitter has become an excellent source of news, and pretty much every news source is using Twitter to share headlines these days, like CNN, Fox News, the NY Times, the Huffington Post, etc. If a law firm has individual attorneys and marketers who are using Twitter under their own account names and engaging with people, then I have no problem with the firm’s branded account being used primarily as a news feed. There are many firms out there who have been using Twitter this way, and they’ve been very successful in getting journalists and other influencers to follow them. 

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