March 29, 2012
Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part!
The Stages of Love
After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which is contextual and about recognizing something familiar in the other person. We desire what is familiar and what we aspire to. In the legal industry, this is known as “marketing.” Our job as marketers is to understand what attraction is for our various audiences – in particular, to understand that one size doesn’t fit all.
March 28, 2012
Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges of our clients is a surefire recipe for returning to the office with more than one good idea to implement.
March 26, 2012
It has been an unusually busy month of travel for me here at the ILN – I did the calculation the other day and realized that by next Tuesday, I will have flown 32,346 miles in 34 days.
So I’m gratefully bringing you another excellent rainmaking recommendation from expert Jaimie Field while I’m circling the globe again – and Jaimie’s writing on something that’s near and dear to my heart: getting a person’s name right. I can’t tell you the number of times I’ve been addressed as “Lindsey” by someone looking to do business with me, when the correct spelling is part of my email address. And don’t get me started on people who think my name is Wendy!
March 23, 2012
In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first.
One of the interesting points that the panelists made during their comments was that they need their attorneys to elicit the real end game from them – they went as far as to suggest that attorneys should ask them directly “What does ‘winning’ mean to you?” Jeff said lawyers need to get their clients to be specific, because they often won’t volunteer that information.
March 20, 2012
A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found.
The one overriding thought I had (and I was not alone if you listened to the tweet stream) was that year after year, we’re hearing the same comments and advice from general counsel. What does that mean? It means that law firms STILL aren’t listening to what their clients really want.
March 17, 2012
I’m currently about 30,000 feet above the earth, flying back home after a whirlwind time at the LMA’s Annual Conference. I feel like my attendance at the conference was akin to drinking water from a firehose – there was a lot of information to take in, and a lot of great ideas and conversation. Now, it’s time to process all of that, and sort out what I can use and share.
In my mind, the most important session of the conference is always the General Counsel (GC) panel – I can best help my clients by telling them what their clients say to marketing folks when they’re not around. This year, the panel was its own breakout session (though I think it should really be required attendance for EVERYONE), and once again, it was an incredibly valuable session.
March 13, 2012
It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!
In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews of them here. Here’s what my schedule looks like:
- First Timer’s Reception: It’s not my first LMA conference (in fact, it’s my seventh!), but I’ve been invited along with my friend, Nancy Myrland, to talk to some of the first timers about social media. I’m looking forward to seeing some new faces!
March 9, 2012
Last week, we experienced some technical difficulties while traveling in Asia for the ILN’s Asia Pacific Regional Meeting, so I was unable to bring you the roundup. We’re back this week, and I’m bringing you a quick top 10!
March 8, 2012
Today, we have another great recommendation from rainmaking expert, Jaimie Field: What you don’t say can speak volumes. Her advice reminds me of my all-time favorite quote – “We don’t see things as they are, we see them as we are.” – Anais Nin
After an extremely long day with clients, I stopped by my local book store – it’s one of the ways I like to relax. Yes, while I have eBook readers, and the ability to download books onto every device in the world, I am a bit old fashioned. I love the feel of books, of turning pages, the actual smell. I even have a public library card that I still use.