Zen & the Art of Legal Networking

Twitter for Lawyers – My LXBN Interview

This afternoon, I had the pleasure of being interviewed by Colin O’Keefe of LexBlog, the host of our blog here at Zen and the top legal blogging platform and network.

Click below to watch the full interview! 

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Facebook for Law Firms – A Recap of Sam Collier’s LMA Webinar

I consider myself to be a fairly savvy social media user, though as I often like to tell people, “we’re all still learning.” And with a medium that changes SO quickly, there’s certainly always something new to learn. That was reinforced for me yesterday when I sat in on Samantha Collier’s webinar for the Legal Marketing Association’s Social Media Special Interest Group on Facebook for Law Firms. Sam offers a post inspired by her webinar here

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

Who doesn’t love a good five-part series on Twitter? Don’t answer that.

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence.

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

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Week of July 2, 2012 on ILNToday – A Roundup

I hope those of you in the US enjoyed the Fourth of July holiday! Things here have been hot, hot, hot, as they have been throughout much of the US, so let’s all stay cool this weekend!

Without further ado, here are this week’s top articles from ILNToday!

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part III

In my last post, I talked about using Twitter as a broadcast tool, and Nancy Myrland added some valuable comments to the discussion about making sure to incorporate as much personality as possible.

Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says “Twitter is a contact sport.” 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part II

Now that we’ve gone over the basics, let’s jump into the meat of Twitter for law firms. In my presentation, I went through what I consider to be the three uses of Twitter for law firms, beginning with the dreaded “broadcasting.”

When I was initially using Twitter, I would have completely advised against this, but I’ve changed my mind. Twitter has become an excellent source of news, and pretty much every news source is using Twitter to share headlines these days, like CNN, Fox News, the NY Times, the Huffington Post, etc. If a law firm has individual attorneys and marketers who are using Twitter under their own account names and engaging with people, then I have no problem with the firm’s branded account being used primarily as a news feed. There are many firms out there who have been using Twitter this way, and they’ve been very successful in getting journalists and other influencers to follow them. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part I

Last week, we gathered for another meeting of the NJ LMA city group…only this time, I was the presenter! I’d volunteered to talk to everyone about Twitter, and after accepting questions beforehand, I put together a presentation that tried to be as interactive as possible. 

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Week of June 25, 2012 on ILNToday – A Roundup

Another week has flown by here, and we’ve got some great articles for you this week – the ILN is lucky to have some of the smartest attorneys out there commenting on SCOTUS’s decision from yesterday, so be sure to check out those posts!

Also, my sister’s wedding last weekend was absolutely beautiful. For a peek at some of the photos, feel free to check out the shots that I took in between maid of honor duties.

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How to Get Your Firm Blogging – A Webinar Re-cap

Today, while everyone is posting about the SCOTUS decision to uphold the PPACA, I thought I’d talk about Adrian Dayton’s webinar to the Legal Marketing Association’s Social Media Special Interest Group.

Adrian’s webinar focused on “how to get your firm blogging,” and the invitation to the SIG members described the session as: 

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