April 30, 2019
Taylor Swift is my favorite client relationship genius.
That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.
April 23, 2019
Lawyers, don’t panic – this isn’t as scary as it sounds.
A few years ago, I had the opportunity to participate in a workshop on leadership that encouraged some out-of-the-box thinking – the session integrated improv techniques into various business applications. I hate anything that feels like an icebreaker (I prefer routine and structure), so I was already pre-programmed to prefer sitting in a conference room listening to a speaker than to engage in improv.
April 18, 2019
Rainmaking trainer and expert, Jaimie Field, is bringing us another solid tip for business development today, and it’s about exercise! She mentions me in here – not by name, but I’m the one who ran the Paris marathon this weekend – but that’s not the only reason I’m sharing this post. I’ll add to her comments that exercise is a great tool for business development, not just for the reasons she outlines below, but also because it gives you opportunities to connect to potential business contacts. Running with my lawyers enables a different group of people to network as we explore a new city – you may find that joining your local gym exposes you to potential clients or referral sources, or your weekly squash game is something that you can play with a new client. Rather than meeting for drinks, you meet for a round of golf or a new running route. Train for a race with a client or potential client, and it could change your whole relationship. Explore exercise as another way to develop business, as well as change the relationship you have with your health. And if you are a female runner, or a woman wanting to become a runner, check out the Badass Lady Gang, which has almost 60 chapters around the world and is a great way to get started (full disclosure, I lead my local chapter).
April 11, 2019
While I’m out of the office this week, I’m really pleased to be bringing you a special guest post from one of the ILN’s member professionals. Alice Steen, Knowledge Manager at Holmes O’Malley Sexton, discusses best practices for developing a learning culture in your organization.
April 9, 2019
Being a strong leader is something that a lot of us aspire to, whether we’re serving in a position of leadership or not – whatever our role in our firms, the way we work, collaborate, and engage with others has a big impact on them. Knowing your strengths, and leveraging them, can help you create great teams within your firm, and as collaboration is key to success, this is a skill we certainly want to pursue.
April 4, 2019
In today’s rainmaking recommendations post, coach and trainer, Jaimie Field is talking about what happens when you get writer’s block – and she event mentions yours truly!
April 2, 2019
The curse of the marathon runner – we’re either running, or we’re talking about running. Apologies to everyone around me who isn’t a runner who’s had to suffer through my running and running-adjacent conversations over the last several months.
March 28, 2019
This morning, I’m bringing you a guest post from Lance Godard, of The Godard Group, who is sharing some excellent tips on how to use content to create and deliver value for readers. Have you been wondering how you bridge that gap between good writing, and great writing that catches the attention of potential clients, referral sources and influencers, and shows you to be a thought leader? Lance has the answers. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group.
March 27, 2019
I’m thrilled to announce that JD Supra has included me in this year’s Readers Choice Awards, which acknowledge top authors and firms for their thought leadership in key topics. I was selected from among thousands of authors published in 2018 for the level of visibility and engagement attained with readers on the topic of marketing and business development.
March 26, 2019
There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences.