Uday Ahlawat is co-managing partner of Ahlawat & Associates in New Delhi, India and a member of the International Lawyers Network. In this episode, we discuss emphasizing wellness for the whole lawyer to make us all better professionals, the idea of remote working versus working from home during a pandemic, and how a firm’s ability to generalize may help them survive a pandemic and market downturn. Tune in here!
Zen & the Art of Legal Networking
What happens if it turns out someone doesn’t like you, and posts a negative review online? Rainmaking expert and trainer, Jaimie Field, talks about it in this week’s recommendation.
A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet. Six years later it still holds true. You should see what is on the internet about you because you are trying to build your personal legal brand.
We’re thrilled to welcome a new member firm, Kalus Kenny Intelex, an Australian firm based in Melbourne!
Kalus Kenny Intelex (KKI) is a progressive, commercially oriented firm, specializing in property, corporate and commercial, and dispute resolution. Their lawyers offer outstanding commercial and legal experience in several key industries, providing clear, commercial advice and strategies. They share their clients’ successes by becoming a true strategic partner in their pursuits, and always seek to deliver more value by offering business outcomes in addition to legal advice. Their personal and proactive approach, combined with a straightforward nature, makes them a different kind of law firm. For over 25 years, they have been providing expert legal and proactive strategic advice for some of Melbourne’s most successful property developers, entrepreneurs and businesspeople.
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in new work with them. While we’ve already addressed the importance of business development activities here on Zen, we haven’t talked much about client retention, which is clearly also essential – we all know the adage that it’s cheaper to keep a current client than to do the work of bringing on a new one.
The ILN is proud to announce our latest firm of the month, PlasBossinade Advocaten N.V., the Netherlands!
PlasBossinade is a full-service law firm and one of the leading legal service providers in the Northern Netherlands. The firm looks after legal matters of a lot of large scale and smaller enterprises, public authorities, institutions and private persons in the Northern Netherlands and beyond. PlasBossinade provides clear, strategic and creative advice with a realistic view at the possibilities, risks and costs.
This week’s rainmaking recommendation from expert Jaimie Field covers one of my favorite topics, content marketing!
Content Marketing has been around for quite a while now. For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Marie Macdonald is Chairman of Miller Samuel Hill Brown, in Glasgow, Scotland, a member of the International Lawyers Network. In this episode, we talk about the importance of communication throughout a crisis (be it pandemic or otherwise), how lessons learned in 2008/2009 prepared her to face the challenges of 2020, and the long-lasting impacts of this year. Tune in below!
It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?
A couple of years ago, I wrote a blog post about how lawyers and law firms can leverage their referral networks to achieve more value, whether these networks are formal or informal (I happen to run a formal one). There’s no reason that this has to stop because in-person events have been put on pause; in fact, many of our members have said they’ve never felt their membership has been more valuable than it has been this year. In part, that’s due to the historical relationships that they’ve built over many years. But we’re welcoming new firms too. And it’s possible to forge new relationships and create new business – it simply takes a little creativity.
Bruce Feuchter is a partner with Stradling Yocca Carlson & Rauth, a Southern California law firm and member of the International Lawyers Network. In this episode, Lindsay and Bruce chat about the challenges of business development in a pandemic, why phone calls are better than email when it comes to your clients, and how to engage with your lawyers and professionals over the challenging issues that arise as part of a pandemic. Listen here!
Last week, I mentioned that I’d had the chance to sit down with LexBlog’s Bob Ambrogi to discuss all things ILN, podcasting, blogging and more. I wanted to share the full interview with you this week. You can check out a written digest of some of the highlights of the interview here, or watch the full conversation below: