Zen & the Art of Legal Networking

SmartLaw: Critical to the Success of Future Law Firms

 

Long-time readers of Zen may remember when we first started talking about the future of the law firm and the idea of “SmartLaw” in 2016, when HighQ asked the question “What do you believe lawyers and law firms need to do to prepare for the future of legal services?” Over the course of several posts, we delved into the answers of a number of industry experts, which supported the idea that clients, culture, and technology would be key.

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Lawyers: To Keep Your Clients, You’ve Gotta Think Like Them

 

 

 

 

 

 

In order to keep them happy, we’ve all been told at one time or another to “think like a client.”

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Differentiation Builds Unique Relationships with Your Clients

 

A few years ago while traveling, I had the opportunity to read an article about how private labels in grocery stores were gaining traction against national brands. While the article isn’t available online anymore, the story offers some interesting food for thought (no pun intended) for the legal industry and the way that law firms are tackling the challenges presented by the current marketplace.

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Rainmaking Recommendation from Jaimie Field: Focus on Rainmaking Every Day, But…..

In today’s Rainmaking Recommendation post from expert and trainer, Jaimie Field, she addresses a question you likely know the answer to – are all rainmaking activities created equal? And if not, should you be devoting your time to lower value activities, and considering “rainmaking” checked off your to-do list? Read on…

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If you knew how clients choose new lawyers would you engage differently with legal directories?

 

 

 

 

 

 

 

Legal directories have been both valuable, and a source of frustration, for lawyers and in-house counsel alike. Recently, a new directory appeared on the scene, threatening to disrupt what we’ve all been accepting for the last several decades – Top 3 Legal. In today’s guest post from founder Gareth Stephenson, learn more about the platform, and what makes it unique from other traditional directories.

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Collaboration, Passion, and Integrity Are The Hallmarks of a Successful Network

If you haven’t had the opportunity to read retired soccer player, Abby Wambach’s remarks to the graduates of Barnard College, it’s worth taking a few minutes to give them a read. Wambach’s speech, and the discussion that we recently had at our Annual Conference with facilitator Wendy Merrill of Strategy Horse, which incorporated the concept of finding your “why?” are both things that have resonated deeply with me over the last few months. The idea of finding your “why?” focuses on digging down into the reason behind everything that you do, so that you give a purpose to it – it will be the driving force behind why your clients hire you, why you practice law, why other lawyers want to join your firm, and why young lawyers want to come into and stay with your practice.

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Rainmaking Recommendation from Jaimie Field: You Don’t Need to Take Every Client

 

 

 

 

 

 

 

 

 

 

 

Rainmaking expert and trainer, Jaimie Field, is bringing us a post today, and the title might make you a bit uncomfortable. But she’s speaking the truth. Read on to find out why.

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You Won’t Get Anywhere Without Relationship Equity

 

 

 

 

 

 

 

 

 

We’ve talked a lot in recent posts about the idea of “relationship equity” and I’d like to revisit it again today – it particularly struck me as a friend of mine recently accepted a job offer and when she announced the company she was working for, suddenly people were coming out of the woodwork to ask her for favors and help. Many of those people aren’t connections she’s regularly in touch with – in other words, they have no relationship equity with her. It reminded me of another story.

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Legal Transformation: The new playbook

 

 

 

 

 

 

 

Today, we’re bringing you a special guest post from the folks at Legal Gateway, who are looking at the changing legal industry. In-house lawyers: this one’s for you, but it’s equally essential for our outside counsel readers to dive into this one. This was originally published on Plexus.

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Rainmaking Recommendation from Jaimie Field: How to Create Your Personal Legal Brand

 

 

 

 

 

 

 

 

 

 

 

Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, how to create your personal legal brand.

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