Zen & the Art of Legal Networking

Rainmaking Recommendation from Jaimie Field: What Goes Into Creating Your Personal Brand? (Branding Series part 2)

 

 

 

 

 

 

 

 

 

 

 

Following up on part one of her series on branding, rainmaking expert and coach, Jaimie Field, is bringing us part two today, on what goes into creating your personal brand.

Read more

Read full article

Connection Brings People Back – Business Development Lessons from Disney

 

 

 

 

 

 

 

It can seem like the reason that Disney is so successful is truly a dose of magic.

But when you break it down, they have a real formula for excellence – excellence in leadership, creating and sustaining the right culture, and pursuing client satisfaction. All of the pieces of that formula are important, but even after putting them together, what truly makes Disney successful is their ability to bring people back again and again. And to do that, they need connection with their customers, and to empower their customers to tell the stories that make other people want a piece of the Disney experience too.

Read full article

Say Goodbye To Q1 With A Tune-up Of Your Marketing & BD Plan

 

 

 

 

 

We’re ending the week on a high note, with a guest post from Lance Godard, of The Godard Group. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group. Today, he gives us some solid tips for conducting a quarterly tune-up of our marketing/BD plans.

Read more

Read full article

Success Requires Client Satisfaction – the Disney Philosophy

 

 

 

 

 

Success that starts with leadership and continues with having the right people makes complete sense – but all of that doesn’t mean much if your clients aren’t satisfied. And that’s the third piece in Disney’s philosophy.

Read more

Read full article

Success Requires the Right Culture – the Disney Philosophy

Starting at the top is essential, but you need the right mix of people within your firm to really be successufl. Disney calls this “cast excellence.” The corporate culture at Disney is, by design, well-defined, clear to all, and goal-oriented. It can seem challenging to implement this at a law firm, but I’ve seen it done (take a look at our member firm in Australia, Hall & Wilcox, with their emphasis on Smarter Law). Jeff Williford of the Disney Institute challenged firms to think about their corporate culture, and whether the existing culture is what they want – internal branding is important, as is communicating your culture up front and early.

Read more

Read full article

3 Reasons Law Firms Should be Paying Attention to CLOC

CLOC is a movement.

You’ve heard me mention this before, that CLOC (also known as the Corporate Legal Operations Consortium) is a community, a movement. It’s a drumbeat. And it’s not going away. But why is it so important for lawyers and law firms to be paying attention? Three reasons.

Read more

Read full article

International Lawyers Network Welcomes New Member Firm in Philadelphia, Royer Cooper Cohen and Braunfeld

We’re so pleased to announce that we have welcomed a new member firm, Royer Cooper Cohen and Braunfeld LLC, in Philadelphia, Pennsylvania.

Read more

Read full article

Success Starts with Leadership Excellence – the Disney Philosophy

Several years ago, I had the opportunity to attend a keynote session focused around Disney’s approach to business excellence. The recap I shared has been among one of my most popular posts, and the advice provided by Jeff Williford from the Disney Institute proves to be timeless. Despite a changing marketplace, the tenets that underlie their success remain the same – and that’s perhaps why Disney has proven to be so successful in a sustainable way.

Read more

Read full article

Happy 9th Blogiversary to Zen & the Art of Legal Networking!

I am absolutely gobsmacked that we’ve made it to nine years of blogging here at Zen. It’s been an adventure! I never imagined when I first began writing in this little corner of the internet how much joy blogging would bring me, but it’s allowed me to connect with people all over the world, and have some brilliant and interesting conversations with some wonderfully smart and thoughtful people.

Read more

Read full article

3 Tips to Translate a Conference Attendance into Business Opportunities

It’s no secret that attending an industry event can lead to business opportunities. When you choose the right one, the networking alone provides the return on your investment.

Read more

Read full article