The curse of the marathon runner – we’re either running, or we’re talking about running. Apologies to everyone around me who isn’t a runner who’s had to suffer through my running and running-adjacent conversations over the last several months.
Zen & the Art of Legal Networking
This morning, I’m bringing you a guest post from Lance Godard, of The Godard Group, who is sharing some excellent tips on how to use content to create and deliver value for readers. Have you been wondering how you bridge that gap between good writing, and great writing that catches the attention of potential clients, referral sources and influencers, and shows you to be a thought leader? Lance has the answers. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group.
I’m thrilled to announce that JD Supra has included me in this year’s Readers Choice Awards, which acknowledge top authors and firms for their thought leadership in key topics. I was selected from among thousands of authors published in 2018 for the level of visibility and engagement attained with readers on the topic of marketing and business development.
There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences.
We’re thrilled to welcome our newest member firm into the ILN, Lee and Li, Attorneys-at-Law, Taiwan. The firm are leaders in their local and Chinese markets, strengthening our position in Asia. As business needs continue to grow globally, law firm clients require access to an experienced legal support system. “Lee and Li is comprised of talented legal professionals,” said Alan Griffiths, ILN Executive Director “and with an impeccable reputation for being creative, business-focused and responsive, they are an ideal ILN member firm.”
Today’s rainmaking recommendation from Jaimie Field is an interesting one, and she and I chatted about it yesterday – it’s one where we don’t totally agree, so readers of Zen, we’d love to hear your thoughts in the comments! My perspective is that dress code varies widely (acceptably so) based on cultural factors – sometimes including climate, client base, type of firm, etc. And yes, as the age of the firm changes, so does the dress code. Jaimie tends to feel strongly about this (as you’ll see in her post below). What do you think?
If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right?
“Authenticity” has become a dirty word in the last few years.
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”
Following on our last post about Steve Harmon’s trends to watch in legal, I wanted to share some of his other key takeaways from his session at the CLOC Institute in London. Each of these takeaways, while directed at the legal operations audience, is relevant throughout the legal industry and are key driving factors for how we’ll be able to achieve change.