Are you using social media to its fullest ability to help you in business development? Learn how using social listening can help you to build your book of business in Jaimie Field’s latest post.
Zen & the Art of Legal Networking
We are proud to announce our latest firm of the month, Ferrari Pedeferri Boni Studio Legale Associato , Milan, Italy!
Ferrari Pedeferri Boni is an independent Italian law firm that handles legal issues of business law. They strive for excellence in their services and are proud to meet the highest international standards of the legal profession. Their clients are entrepreneurs and executives, Italian and foreigners, and their philosophy is to take a pragmatic and business-oriented approach when assisting them. They regularly handle cross-border and international transactions and litigation cases. Over the years, they have garnered significant expertise in international market and have developed a trusted network of professionals that they put at the disposal of their clients when needed.
Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of law. Our members come from a wide range of backgrounds and disciplines, from female founders of disruptive start-ups to general counsel to innovation leaders in traditional law firms. They all have one thing in common: they are leading the change in the way that legal services are delivered.” Over the past two months since the soft launch, the group has grown to over 1,000 members, and officially launched with their London event last week.
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something we’d love to emulate with our own clients?
Today’s rainmaking recommendation from expert and trainer, Jaimie Field, deals with a topic that is familiar to me – glossophobia, or the fear of standing up in front of a crowd. Is this something you suffer from?
Taylor Swift is my favorite client relationship genius.
That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.
Lawyers, don’t panic – this isn’t as scary as it sounds.
A few years ago, I had the opportunity to participate in a workshop on leadership that encouraged some out-of-the-box thinking – the session integrated improv techniques into various business applications. I hate anything that feels like an icebreaker (I prefer routine and structure), so I was already pre-programmed to prefer sitting in a conference room listening to a speaker than to engage in improv.
Rainmaking trainer and expert, Jaimie Field, is bringing us another solid tip for business development today, and it’s about exercise! She mentions me in here – not by name, but I’m the one who ran the Paris marathon this weekend – but that’s not the only reason I’m sharing this post. I’ll add to her comments that exercise is a great tool for business development, not just for the reasons she outlines below, but also because it gives you opportunities to connect to potential business contacts. Running with my lawyers enables a different group of people to network as we explore a new city – you may find that joining your local gym exposes you to potential clients or referral sources, or your weekly squash game is something that you can play with a new client. Rather than meeting for drinks, you meet for a round of golf or a new running route. Train for a race with a client or potential client, and it could change your whole relationship. Explore exercise as another way to develop business, as well as change the relationship you have with your health. And if you are a female runner, or a woman wanting to become a runner, check out the Badass Lady Gang, which has almost 60 chapters around the world and is a great way to get started (full disclosure, I lead my local chapter).
While I’m out of the office this week, I’m really pleased to be bringing you a special guest post from one of the ILN’s member professionals. Alice Steen, Knowledge Manager at Holmes O’Malley Sexton, discusses best practices for developing a learning culture in your organization.
Being a strong leader is something that a lot of us aspire to, whether we’re serving in a position of leadership or not – whatever our role in our firms, the way we work, collaborate, and engage with others has a big impact on them. Knowing your strengths, and leveraging them, can help you create great teams within your firm, and as collaboration is key to success, this is a skill we certainly want to pursue.