In today’s guest post, rainmaking expert and coach, Jaimie Field, talks about using Google alerts to learn more about your clients and prospects.
Zen & the Art of Legal Networking
Rainmaking Recommendation from Jaimie Field: Getting to Know You: Using Google Alerts to Find/Know Your Clients
While I’m out of the office this week for our Annual Conference, I’m bringing you a guest post from Vince Robisch, of Minimalex – Vince coaches attorneys on improving their business development process to bring in more corporate clients. He practiced at an AmLaw 200 firm for eight years, and has sold millions of dollars of products and services to corporate legal departments and law firms, an experience that helps him to understand his clients and their clients. He currently coaches attorneys from specialized boutiques to some of the largest firms in the United States. You can learn more at his website. Vince is using the dreaded “s” word today – sales – to talk about an important topic, that of business development. It turns out that data helps your business. Who knew?
Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen.
Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual Conference, I have networking on the brain, and wanted to share with you a couple of the worst networking mistakes you can make, and how to recover from them.
Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal?
We are proud to announce our latest firm of the month, Ferrari Pedeferri Boni Studio Legale Associato , Milan, Italy!
Ferrari Pedeferri Boni is an independent Italian law firm that handles legal issues of business law. They strive for excellence in their services and are proud to meet the highest international standards of the legal profession. Their clients are entrepreneurs and executives, Italian and foreigners, and their philosophy is to take a pragmatic and business-oriented approach when assisting them. They regularly handle cross-border and international transactions and litigation cases. Over the years, they have garnered significant expertise in international market and have developed a trusted network of professionals that they put at the disposal of their clients when needed.
Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of law. Our members come from a wide range of backgrounds and disciplines, from female founders of disruptive start-ups to general counsel to innovation leaders in traditional law firms. They all have one thing in common: they are leading the change in the way that legal services are delivered.” Over the past two months since the soft launch, the group has grown to over 1,000 members, and officially launched with their London event last week.
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something we’d love to emulate with our own clients?
Today’s rainmaking recommendation from expert and trainer, Jaimie Field, deals with a topic that is familiar to me – glossophobia, or the fear of standing up in front of a crowd. Is this something you suffer from?
Taylor Swift is my favorite client relationship genius.
That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.