Zen & the Art of Legal Networking

Who’s Building Your Client Relationships Today?

 

The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right?

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Rainmaking Recommendation from Jaimie Field: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)

 

 

 

 

 

 

 

 

 

 

 

Today, we’re bringing you a guest post from rainmaking trainer and expert, Jaimie Field, who continues her series on branding with the benefits of creating your legal brand.

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How to Leverage Multigenerational Talent to Achieve Business Development Success

Children businessmen are meeting in the office sitting at the computer

 

 

 

 

 

 

 

 

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives.

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Why Legal Tech does not work: The top 8 mistakes GCs make

 

 

 

 

 

 

Today, we’re bringing you a special guest post from the folks at Legal Gateway, who have identified the top eight mistakes that in-house counsel make when implementing legal technology that prevents it from being successful. In-house lawyers: this one’s for you, and for our outside counsel readers, consider sharing this with your clients and discussing their technology needs, solutions, and strategies with them, and how you may be able to partner with them. This was originally published on Plexus.

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Rainmaking Recommendation from Jaimie Field: What Goes Into Creating Your Personal Brand? (Branding Series part 2)

 

 

 

 

 

 

 

 

 

 

 

Following up on part one of her series on branding, rainmaking expert and coach, Jaimie Field, is bringing us part two today, on what goes into creating your personal brand.

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Connection Brings People Back – Business Development Lessons from Disney

 

 

 

 

 

 

 

It can seem like the reason that Disney is so successful is truly a dose of magic.

But when you break it down, they have a real formula for excellence – excellence in leadership, creating and sustaining the right culture, and pursuing client satisfaction. All of the pieces of that formula are important, but even after putting them together, what truly makes Disney successful is their ability to bring people back again and again. And to do that, they need connection with their customers, and to empower their customers to tell the stories that make other people want a piece of the Disney experience too.

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Say Goodbye To Q1 With A Tune-up Of Your Marketing & BD Plan

 

 

 

 

 

We’re ending the week on a high note, with a guest post from Lance Godard, of The Godard Group. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group. Today, he gives us some solid tips for conducting a quarterly tune-up of our marketing/BD plans.

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Success Requires Client Satisfaction – the Disney Philosophy

 

 

 

 

 

Success that starts with leadership and continues with having the right people makes complete sense – but all of that doesn’t mean much if your clients aren’t satisfied. And that’s the third piece in Disney’s philosophy.

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Success Requires the Right Culture – the Disney Philosophy

Starting at the top is essential, but you need the right mix of people within your firm to really be successufl. Disney calls this “cast excellence.” The corporate culture at Disney is, by design, well-defined, clear to all, and goal-oriented. It can seem challenging to implement this at a law firm, but I’ve seen it done (take a look at our member firm in Australia, Hall & Wilcox, with their emphasis on Smarter Law). Jeff Williford of the Disney Institute challenged firms to think about their corporate culture, and whether the existing culture is what they want – internal branding is important, as is communicating your culture up front and early.

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3 Reasons Law Firms Should be Paying Attention to CLOC

CLOC is a movement.

You’ve heard me mention this before, that CLOC (also known as the Corporate Legal Operations Consortium) is a community, a movement. It’s a drumbeat. And it’s not going away. But why is it so important for lawyers and law firms to be paying attention? Three reasons.

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