Zen & the Art of Legal Networking

Rainmaking Recommendation from Jaimie Field: Tick Tock

Following on my recent post about the month of October, Jaimie Field is talking about the last twelve weeks of this year in her latest Rainmaking Recommendation. Also, I was able to negotiate a special rate for Zen readers on Jaimie’s upcoming roadmap class – see the details in her post below!

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Time is running out on this year.

In 12 short weeks, the earth will have completed its 365-day orbit around the sun once again.  Look back at the past 40 weeks at when this year started.  Did you have dreams you wanted to achieve? Did you have plans for their attainment? Did you even have goals for this year?

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Putting the Cart Before the Horse: Why Building an Audience is Key for Successful Content Marketing

Content marketing can feel like the opportunity to be the author or podcaster or speaker that you’ve always wanted to be.

But when done strategically, it’s about building relationships with clients and potential clients, and providing additional value to them that will make you top of mind when they have a matter that requires your expertise. When you bear that in mind as an end goal, it’s a reminder that you can’t simply put out content – you need to build an audience. 

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Lawyers: What Does it Take to Get to the Top?

Recently, I was speaking with a group of  professional women about the skills they see as essential to “getting to the top.” CEO of Pure Performance Communications, Deirdre Breakenridge, put together an article, “Climbing the Ladder to Success: Five Thought Leaders Weigh-in with Advice,” collecting their answers, and I wanted to share mine with you here.

For me, the answer is three-fold: persistence, a willingness, and openness to always be learning, and a strong tribe.

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Lawyers: Four Weeks to Revitalize your Business Development

We are already facing down the last three months of 2019, and for many of us, that leaves us wondering where the year has gone, and how we can possibly meet the goals we’ve set.

But rather than throwing out these last three months and deciding to start “fresh” in 2020, let’s kickstart our business development efforts over the next four weeks with some goals and deadlines, and see what progress we can make. 

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Corporate responsibility and social impact for law firms: Create a social impact program that measures up

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the third and final post in our series.

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Rainmaking Recommendation from Jaimie Field: How to Reconnect

What happens when you lose touch with someone who may be a good connection for you? In today’s rainmaking recommendation post from coach Jaimie Field, she explains how you can reconnect!

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In a perfect world, you would never lose touch with anyone you have met.  You would never lose touch with your clients; you would never lose touch with a referral source; you would never lose touch with any prospects.

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Corporate responsibility and social impact for law firms: Growing Client Engagement and Expectations

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the second in our series.

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Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 3): How to Deal with Negative Reviews

In today’s guest post, rainmaking coach and trainer, Jaimie Field, is teaching us how to handle negative reviews – these can and do happen, and how we deal with them can be an opportunity as well as a challenge.

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Better Business Relationships Start with Better Content Marketing

Content marketing is a tool in your arsenal for building effective business relationships.

But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with producing *something* and getting the attention of a client or potential client, because you were the only one writing or talking about it. But today, content is so ubiquitous, that if you’re not standing out, you risk being relegates to background noise. 

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Technology has Changed How We Build Relationships. Lawyers, are you Ready?

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle behind the standard “word of mouth” reputation.

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