Zen & the Art of Legal Networking

ILN Firm of the Month: PlasBossinade Advocaten N.V., the Netherlands!

The ILN is proud to announce our latest firm of the month, PlasBossinade Advocaten N.V., the Netherlands!

PlasBossinade is a full-service law firm and one of the leading legal service providers in the Northern Netherlands. The firm looks after legal matters of a lot of large scale and smaller enterprises, public authorities, institutions and private persons in the Northern Netherlands and beyond. PlasBossinade provides clear, strategic and creative advice with a realistic view at the possibilities, risks and costs.

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Rainmaking Recommendation from Jaimie Field: Are You Content With Your Content Marketing?

This week’s rainmaking recommendation from expert Jaimie Field covers one of my favorite topics, content marketing!

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Content Marketing has been around for quite a while now.  For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

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Law Firm ILN-telligence Podcast | Episode 12: Marie Macdonald | Miller Samuel Hill Brown

Marie Macdonald is Chairman of Miller Samuel Hill Brown, in Glasgow, Scotland, a member of the International Lawyers Network. In this episode, we talk about the importance of communication throughout a crisis (be it pandemic or otherwise), how lessons learned in 2008/2009 prepared her to face the challenges of 2020, and the long-lasting impacts of this year. Tune in below!

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Leveraging Your Referral Network for More Value…During a Pandemic

It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?

A couple of years ago, I wrote a blog post about how lawyers and law firms can leverage their referral networks to achieve more value, whether these networks are formal or informal (I happen to run a formal one). There’s no reason that this has to stop because in-person events have been put on pause; in fact, many of our members have said they’ve never felt their membership has been more valuable than it has been this year. In part, that’s due to the historical relationships that they’ve built over many years. But we’re welcoming new firms too. And it’s possible to forge new relationships and create new business – it simply takes a little creativity.

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Law Firm ILN-telligence Podcast | Episode 11: Bruce Feuchter | Stradling Yocca Carlson & Rauth

Bruce Feuchter is a partner with Stradling Yocca Carlson & Rauth, a Southern California law firm and member of the International Lawyers Network. In this episode, Lindsay and Bruce chat about the challenges of business development in a pandemic, why phone calls are better than email when it comes to your clients, and how to engage with your lawyers and professionals over the challenging issues that arise as part of a pandemic. Listen here!

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Step One to Blogging Success: Find your Why

Last week, I mentioned that I’d had the chance to sit down with LexBlog’s Bob Ambrogi to discuss all things ILN, podcasting, blogging and more. I wanted to share the full interview with you this week. You can check out a written digest of some of the highlights of the interview here, or watch the full conversation below:

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Rainmaking Recommendation from Jaimie Field: THE Most Important Secret to Rainmaking Success

Rainmaking coach and trainer, Jaimie Field is letting you in on a secret today. And it’s one I completely agree with too. Read on…

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Shhh… I’m going to tell you a secret.

Lean in a bit closer so I can YELL this in your ear! The most important secret to Rainmaking success is . . . .

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Law Firm ILN-telligence Podcast | Episode 10: Juan Pablo Schwencke | Schwencke & Cia

Juan Pablo Schwencke is the founding partner of Schwencke & Cia, a Chilean law firm and member of the International Lawyers Network. In this episode, Lindsay and JP talk about launching a new firm in the midst of a pandemic, the pressures that a leader faces in the current moment, and why JP asks the members of his firm to give just 15% more. Tune in by clicking below!

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Six Tips for Legal Bloggers

Last week, I had the absolute pleasure of speaking with LexBlog’s Bob Ambrogi on “This Week in Legal Blogging,” their new Facebook Live interview series. Bob and I discussed the ILN, running a legal network during a pandemic, and the eleven years that I’ve spent blogging here on Zen (how did that happen??). Two of his questions touched on tips for bloggers who were either getting started in legal blogging, or looking to focus or amplify their efforts, so I wanted to share them here with you! These are my six tips for legal bloggers:

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Rainmaking Recommendation from Jaimie Field: Do You Know Your Colleagues?

If you’re likely to be in quarantine for a while, or even if it will be a long time before you can travel to your firm’s other offices, read on to see Jaimie Field’s suggestions for better connecting with your colleagues. (Hint: these can be used to get to know your ILN colleagues better too!)

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It doesn’t seem like we are going to go back to the office anytime soon.

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