Zen & the Art of Legal Networking

Corporate Social Responsibility for Law Firms: Understanding the Global Movement

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts.

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Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

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Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 1): What’s the difference?

In today’s guest post from Jaimie Field, she’s talking about the difference between reviews and testimonials, as part of a three part series that you’ll definitely want to tune in for.

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Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of the session was “What is relationship marketing, and where do you start when you want to build your business?”

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Overcoming the Barriers to Collaboration

While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration.

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Why Onboarding is Good for Your Law Firm

Today, I’m bringing you a guest post from Dina Eisenberg, lawyer turned award-winning entrepreneur and Founder of OutsourceEasier.com. She’s talking about a law practice management topic that doesn’t get much attention – onboarding new lawyers to your firm. We tend to think long and hard about what it means to bring in a lateral, and do an extensive amount of work to bring them in, but what happens once they arrive? Do you have the right systems in place to bring them up to speed and ensure their success? What about associates, or other law firm professionals? See what Dina has to say.

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An (Easy) August LinkedIn Challenge for Better Relationship Development

In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development. But I’ve got an easy challenge for you that will set you up nicely to return to the office in September with some stronger connections and potential for added business, while your colleagues are working to catch up.

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Rainmaking Recommendation from Jaimie Field: It’s Not Rocket Science

 

 

 

 

 

 

 

 

Are you stuck thinking that business development is too big of a hurdle? Read today’s guest post from rainmaking expert and trainer, Jaimie Field, to find out why it’s not rocket science.

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Collaboration, Pooling, and Sharing Experience of External Lawyers

Today, I’m bringing you a guest post on a topic near and dear to my heart – collaboration. Gareth Stephenson, of Top3Legal has a different take on it, from his experience, which may be useful as you engage further in your own collaborative efforts.

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Two (Easy!) Ways to Use LinkedIn to Supercharge Your Relationship Development Efforts

One of the questions I am asked most often is about how to manage relationships when we’re all so busy – and we are ALL so busy these days!

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