I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).
Am I right?
The ILN is proud to announce our latest firm of the month, LLPO Law Firm, Cyprus!
Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.
***
It’s 2021, and I cannot believe that this has to be said – AGAIN!
Get permission to market yourself and your services to others.
The obvious answer to the title question is of course, yes.
Last night, I had the opportunity to join William McLaughlin, the Business Development Manager for Southeast Asia at ZICO Law on a webinar for NEXL, a business development platform. We had a robust discussion around this topic which I’ll share when the recording is available, but in the meantime, let’s delve into some of the questions that I’d considered in advance and where lawyers and law firms are today when it comes to business development.
Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.
***
I am a fan of Ernestine Shepherd.
Who, you ask?
Ernestine Shepherd is the World’s oldest female bodybuilder; at what she says is a young 85 years old. She is incredible.
Join us for our latest episode of the Law Firm ILN-telligence podcast!
Pierre Hurt is the managing partner of Lutgen & Associés, a firm focused on litigation support and legal counseling, and a member of the International Lawyers Network. In this episode, Lindsay and Pierre chat about business development, how litigation has been impacted in Luxembourg by the pandemic, and its impact on young lawyers.
Tune in below!
How do you know if someone has run a marathon?
Don’t worry – they’ll tell you!
(Or so the joke goes)
Join us for our latest episode of the Law Firm ILN-telligence podcast!
Andrey Zelenin is the managing partner of Lidings Law Firm, a firm that advises Russian and international companies in a variety of sectors and on all legislative aspects of doing business in Russia and the CIS, and a member of the International Lawyers Network. In this episode, Lindsay and Andrey discuss how to maintain a firm’s culture in an online world, training young lawyers during a pandemic, and managing a firm through challenging times.
Tune in below!
A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”
Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers reading this would be comfortable with the idea of engaging in relationship marketing, and how to translate that into business for your practice. But in case you’re not (or in case you want to put a more formal name to something you’re already doing in your practice), let’s talk about what it is, and how to use it.
Join us for this week’s rainmaking recommendation from trainer and coach, Jaimie Field.
***
Two phrases will take a Rainmaker further than any other.
No, it’s not “alternative billing” or “free consultation” (although those aren’t bad phrases).
The two phrases are: “Thank You” and “I’m Sorry”
Connect with ILN
Firm of the Month
ILN Members Twitter Feed