Tag Archives: twitter

Public Law – Issue Five

In this edition of our newsletter for the public sector, you’ll find updates on a NSW council corruption inquiry and a landmark High Court ruling on Twitter free speech case, an interview with Daniel Simms from the City of Wanneroo and meet Partner Alison Baker, among other interesting articles.

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What happens to your digital wealth on death and incapacity?

The statistics relating to social media use and the extent to which our lives are online are startling. In Australia, there are 15 million monthly users of Facebook.1

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Two Tools to Turn Trends into Topics

200HWhile you don’t need to break the news to be a successful content marketer in the legal industry (and in many cases, it’s really better if you don’t), it doesn’t mean that you have to stay away from writing about or producing content for the latest trends. You may think that because someone else has already weighed in on something, that you shouldn’t add to the commentary out there – but you may have something valuable to say, or a different perspective to add.

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Two for Tuesdays: Twitter Edition!

It’s another Two for Tuesdays, and we’re finally into September! It doesn’t feel that way here in New Jersey, where it’s almost 90 degrees and very high humidity – this might not be so bad if I hadn’t lost my furnace in a flood almost four weeks ago, resulting in NO air conditioning. The new furnace is being installed tomorrow and Thursday, but in the meantime, we are melting over here!

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Two for Tuesdays: Tips for Twitter

It’s another Two for Tuesdays here, and apparently, I’m feeling the need for lots of alliteration today, as we’re looking at two tips for Twitter.

Why bother with Twitter?

Let’s look at a couple of stats first, and then why those might be important: 

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Twitter for Lawyers – My LXBN Interview

This afternoon, I had the pleasure of being interviewed by Colin O’Keefe of LexBlog, the host of our blog here at Zen and the top legal blogging platform and network.

Click below to watch the full interview! 

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Facebook for Law Firms – A Recap of Sam Collier’s LMA Webinar

I consider myself to be a fairly savvy social media user, though as I often like to tell people, “we’re all still learning.” And with a medium that changes SO quickly, there’s certainly always something new to learn. That was reinforced for me yesterday when I sat in on Samantha Collier’s webinar for the Legal Marketing Association’s Social Media Special Interest Group on Facebook for Law Firms. Sam offers a post inspired by her webinar here

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

Who doesn’t love a good five-part series on Twitter? Don’t answer that.

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence.

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part III

In my last post, I talked about using Twitter as a broadcast tool, and Nancy Myrland added some valuable comments to the discussion about making sure to incorporate as much personality as possible.

Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says “Twitter is a contact sport.” 

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