Tag Archives: twitter for lawyers

Facebook for Law Firms – A Recap of Sam Collier’s LMA Webinar

I consider myself to be a fairly savvy social media user, though as I often like to tell people, “we’re all still learning.” And with a medium that changes SO quickly, there’s certainly always something new to learn. That was reinforced for me yesterday when I sat in on Samantha Collier’s webinar for the Legal Marketing Association’s Social Media Special Interest Group on Facebook for Law Firms. Sam offers a post inspired by her webinar here

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part V

Who doesn’t love a good five-part series on Twitter? Don’t answer that.

Today, we have the last installment from my presentation, which covers some frequently asked questions that I’ve gotten with regard to Twitter, as well as the questions that came in as I was preparing the presentation. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part IV

We’ve now talked about a couple of uses of Twitter for law firms, but there was a third one that I snuck in there during my presentation, and that’s finding intelligence.

Social media in general is an excellent way to research clients and potential clients, as well as competitors. The information is current and constantly updated, and it’s coming to you, rather than you having to go and find it. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part III

In my last post, I talked about using Twitter as a broadcast tool, and Nancy Myrland added some valuable comments to the discussion about making sure to incorporate as much personality as possible.

Today, we’re going to talk about what many people consider to be the most important use of Twitter – engagement. As Nancy always says “Twitter is a contact sport.” 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part II

Now that we’ve gone over the basics, let’s jump into the meat of Twitter for law firms. In my presentation, I went through what I consider to be the three uses of Twitter for law firms, beginning with the dreaded “broadcasting.”

When I was initially using Twitter, I would have completely advised against this, but I’ve changed my mind. Twitter has become an excellent source of news, and pretty much every news source is using Twitter to share headlines these days, like CNN, Fox News, the NY Times, the Huffington Post, etc. If a law firm has individual attorneys and marketers who are using Twitter under their own account names and engaging with people, then I have no problem with the firm’s branded account being used primarily as a news feed. There are many firms out there who have been using Twitter this way, and they’ve been very successful in getting journalists and other influencers to follow them. 

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Twitter: Effectively Leveraging Twitter as a Business Development and Marketing Tool – Part I

Last week, we gathered for another meeting of the NJ LMA city group…only this time, I was the presenter! I’d volunteered to talk to everyone about Twitter, and after accepting questions beforehand, I put together a presentation that tried to be as interactive as possible. 

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Let’s Talk Twitter: An LMA Social Media SIG Webinar

Today, I had the pleasure of sitting in on a webinar presentation from my friends Nancy Myrland of Myrland Marketing and Lance Godard of JD Supra. The Social Media Special Interest Group for the Legal Marketing Association has been putting on monthly webinars, and this month’s focused on Twitter.

Since it is a member benefit, I won’t give all the secrets away, but I did want to offer the highlights: 

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Twitter Tutorials – Anatomy of the Home Page Part II

Today, we continue with examining the anatomy of the Twitter home page. Yesterday, we focused on the tweet stream, and how to post a tweet.

Now, we’ll look at the other tabs in the left column.

We’ve already talked about the timeline, so we’ll look at the next tab over “@Mentions.” As we’ve talked about in the past, @mentions are when someone uses @your_twitter_name to either send you a public message, or mention you in their tweets.

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Twitter Tutorials – Anatomy of the Home Page Part I

So now we’ve got our profiles set, and we’re building our followers.  I’d like to talk about engagement as we did during the LinkedIn series, but first, I think it’s important to understand the Twitter home page.  Because Twitter does seem to have a strange language all of it’s own, I want to make sure that it’s all understandable as we move through the tutorials.  One of the best recommendations I can give you though, is to play around with Twitter as much as possible – with all of the various social media platforms out there, I’ve found that diving in is one of the best ways to learn what Twitter is all about. 

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Twitter Tutorials – Follow and Be Followed

Now that we’ve got our Twitter profile ready for it’s debut, it’s time to start following people.  Yes, this sounds a bit stalker-ish, and it is, a little, because you’re subscribing to whatever someone else wants to tweet.

But although there are people out there tweeting about everything they ate for breakfast, you don’t have to do this – there can be some use in tweeting if you’ve eaten out at a great restaurant, but we’ll cover subjects to tweet on in a future post!

So let’s begin by logging into our home page again.  If you left the box checked yesterday to keep you signed in on Twitter, going to twitter.com will automatically take you to your home page. Otherwise, you may need to sign in again. 

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