Tag Archives: Taylor Swift

You Can’t Delegate Relationship Development – Lessons From Taylor Swift

Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something we’d love to emulate with our own clients?

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Channel Your Inner Taylor Swift & Connect to Your Clients

Taylor Swift is my favorite client relationship genius.

That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.

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Two for Tuesdays: Tips from Taylor Swift

The more I see of Taylor Swift, the more of a marketing genius I realize she is. And not just because I can’t get “Shake it Off” out of my head this week. There are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.

Before you start asking what Tay-tay and her music have to do with the law, first, ask yourself what it would feel like to have your clients feel the same way about you as Taylor’s fans feel about her? What if your clients trusted you so implicitly that they never took their business to anyone else? What if they called you first before making a business decision, because you’re their trusted adviser? What if your clients lined up every time you wrote or spoke, because they knew what you had to say was that valuable? 

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