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ILN Today Post

Social Media: How to Maximise Consumer Engagement without Breaching the Law

When it comes to Facebook, Twitter and Instagram, companies need to manage consumer interactions carefully to contain legal risk.

We explored the issues at our seminar in Melbourne last week on Social Media: How to Maximise Consumer Engagement without Breaching the Law.  The seminar was attended by more than 110 people from a range of industries including FMCG, property management, sports, and advertising and marketing.

Below is a summary of key points from each of the presenters at the seminar.  If you missed it, we will also be presenting the seminar in Sydney on 30 November 2015 – let us know if you’d like to attend.

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