Tag Archives: Sweden

ILN Today Post

The Kissie Case

Alexandra Nilsson runs one of the most famous lifestyle blogs in Sweden where she writes about fitness and fashion. The blog has more than 120,000 readers every day.

The Consumer Ombudsman (Sw. Konsumentombudsmannen) has brought an action against Kissie accusing her for not having adequately indicated that the content which she is posting on her blog comprises marketing[1]. Kissie operates her blog via the company Kissie Media AB (“Kissie Media”). The Ombudsman claims that Kissie has given the impression that she is recommending a service as a consumer when the recommendation in reality comprises marketing in the operation of Kissie Media’s business. The Ombudsman demands that the court shall prohibit Kissie to publish such content and to not adequately indicate that content on her blog, Instagram or on other similar social media contains marketing.

Read More

Read full article
ILN Today Post

The Supreme Administrative Court Says “No” to Petroleum Companies “Black List”

A security company, Stanley Security Sverige AB, has created an innovative system to register car drivers who fill up fuel at a petrol station and leave without paying.

The actual system was planned to be carried out in the following way: If a car leaves without paying, the staff at the petrol station will send information of the car (the vehicle registration number, car model, unpaid amount etc.) to a central database, which registers the information on the “black-list”. When the same car arrives to other petrol stations which are connected to the database, a special camera at the petrol station monitors the vehicle registration plate and compares automatically with the registered vehicle numbers on the black-list. If the car is on the black-list, the staff will be notified and can demand that a payment shall be made in advance. After the car has been registered on the black-list, the car owner will be informed and given an opportunity to object to a potentially erroneous registration.

Read More

Read full article