Tag Archives: Super Bowl commercials

Super Bowl Commercials – The Ugly of 2019

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three!

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Super Bowl Commercials – The Bad of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, they may surprise you.

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Super Bowl Commercials – The Good of 2019

Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, and inspiring results than we’re getting – even the controversial ones aren’t that controversial.

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Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads?

Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been doing this annual round up for seven years. WOW. Looking back shows me that we really have improved in the “ugly” category. In this year’s group, we have two, where we used to have 5 or more! If you’d like to enjoy a trip down advertising memory lane, here you go:

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Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are missing the mark for one reason or another. And those spots leave us with something to think about. Let’s take a look.

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Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).

That’s right, it’s time for my annual review of Super Bowl Commercials.

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Super Bowl Commercials – The Ugly of 2017

We are finally here at the “ugly” of the 2017 Super Bowl commercials – do you already have your list is mind? The first couple were really easy for me to come up with, and the last few were late additions after some extra thought was given to the crop of ads this year.

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Super Bowl Commercials: The Good of 2017

Gratuitous photo of me with the winningest Super Bowl QB of all time

Gratuitous photo of me with the winningest Super Bowl QB of all time

It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring out the year’s highlights for strong ad campaigns. Also, guacamole tends to abound, and when is that ever a bad thing?

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Superbowl Commercials – The Ugly of 2016

What good would looking at commercials from Super Bowl 50 be without looking at the worst of the worst? That’s right, today’s post is all about the UGLY commercials of 2016. And boy, did we have some ugly ones.

While this ad still managed to get some good press and actually (if you can believe it) immediately started trending when it aired during the game, for me, this commercial was the WORST of this year’s crop: 

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Superbowl Commercials – The Bad of 2016

We’ve seen the great commercials from 2016, and we’ve seen the pretty good ones, but now it’s time to get into the fun stuff – the bad commercials from Super Bowl 2016.

There are five strong candidates for “bad” commercials this year, because we had such strong contenders for the “ugly” category – but we’ll get to those next week. I’m sure you can guess what they are. With so many mediocre commercials this year, the biggest issue is that many of the spots were just flat out forgettable. I took notes on every commercials, and for the most part, it was the name of the spot, followed by “eh.” As I said on Monday, if you’re spending Super Bowl-sized money on your advertising spots, you should be spending Super Bowl sized money on the advertising itself – and that means at least evoking *some* reaction from the viewing public.

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