February 15, 2017
In Denmark, certain rules must be observed, if a company wants to turn to customers by electronic means to promote or to sell products and services.
Basically, the company must have the customers consent before the company can send out marketing. If there is no consent marketing through electronic means as text messages or e-mail would be categorized as spam.
The spam rules do not apply if the messages sent has only a service content. However, the message must not contain any other information that may increase sales or awareness of the company. In practice newsletters, and invitations to competitions or events have been categorized as spam.
August 8, 2013
Spamming has taken a new form in this era of mobile phones and text messaging. In addition to fighting the clutter in our e-mail inboxes, we are also faced with clutter on our cell phones. In the words of the FTC, text message spam is a “triple threat.” First, mobile spam often uses the promise of free gifts or product offers to get you to reveal personal information such as bank account, credit card, or Social Security information. Alternatively, clicking on a link in a text message can lead to the installation of malware that collects information on your phone and sends it to a third party. Second, the spam can lead to unwanted charges on your cell phone bill. Third, these unsolicited messages can slow your cell phone’s performance.