These days, the chatter is all about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not).
While I’m not going to get into a big discussion about data and all the ways you can use it, I AM going to talk about two practical things you can use today in order to support and improve your content marketing efforts. I go back again and again to the Content Marketing Institute (because, not surprisingly, they have great content about content!), and read this excellent piece on “How to Find the Best Pieces of Content in Your Industry,” by Kristi Hines.
How many of you are producing content? Raise your hands.