Tag Archives: social media

Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).

That’s right, it’s time for my annual review of Super Bowl Commercials.

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ILN Today Post

Keeping up with the influencers

When it comes to people described as “social media influencers,” the first names that likely come to mind are the many members of the Kardashian/Jenner families — most notably Kim Kardashian. They have capitalized on reality television notoriety and turned it into a significant income stream by being paid to recommend products on their various social media platforms.

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The (Exaggerated?) Death of the Press Release

Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete.

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3 Tactics to Squeeze More Value Out of Your Law Firm Network

Last week, we delved into some methods for leveraging your law firm or referral networks to provide additional value. Building on that theme this week, we’re going to look at three opportunities to develop fertile ground for further relationship and business development within your networks, among your clients, and within your jurisdiction.

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Book Review: The Social Media Marketing Blueprint for Lawyers

For those of you who’ve been regular readers of Zen, you may know that I’m a fan of social media marketing for lawyers. Last year, Anthony Marrone, II, Esq. sent me a copy of his book, The Social Media Marketing Blueprint for Lawyers, and I really should have gotten around to reading it before now. Whether you consider yourself a social media maven, or you’re still wondering what “the twitter” is, this book will offer you some valuable insights into how to successfully and effectively market your practice using some of the newest tools available. Obviously, since it took me a year to read it, there are a few updates that have come out since then that Marrone hasn’t covered, but for the most part, all of his recommendations and advice still holds true. 

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“Metrics” is Not a Dirty Word

You’ve probably heard a lot of chatter about “big data,” “data,” “metrics,” and other buzzwords, which can sound like a lot of fancy talk about things you can’t be bothered with (Spoiler alert: in general, it’s not).

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ILN Today Post

Fall from grace – premiership player in strife for off field conduct

The news and internet erupted last week when a premiership player from the Richmond Tigers was accused of circulating explicit photos of a woman on social media and through text messages. Photos of the topless woman wearing a 2017 premiership medal and holding a football in front of Richmond’s logo were allegedly uploaded to social media and circulated via text without her consent. The football club is now facing some tough questions about the fate of their rogue employee who could face criminal charges.

Time and time again, it seems that employees fail to understand that conducting or communicating about their life through social media whether while at work or at the grand final after party can land them in hot water with their employer. In this update, we take a look at how an employee’s use of social media outside of work can affect the employment relationship.

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5 Actionable Takeaways from LMASE17 to Make an Immediate Impact at Your Firm

Today, I’m excited to bring you a guest post from my friend, Jennifer Simpson Carr. Jenn joined Lowenstein Sandler as a Business Development Manager in 2013. With 10 years of experience working in law firms across the US, she has worked extensively to help firms and attorneys engage target audiences and win new business in competitive markets. She recently attended and presented at the Legal Marketing Association’s Southeast Conference, where she gained some excellent, actionable advice that firms can implement immediately. Below, you’ll see her five takeaways from the conference, which range from client service to analytics to succession, and her advice for what action firms can take to implement them.

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Trump’s Branding Problem

Donald Trump came to the White House with the lowest approval rating ever for an incoming president. From a branding perspective, things have not been getting better. On the 144th day of his presidency, Trump hit a 60% disapproval rating, giving him the dubious distinction of being the fastest to ever reach that mark (beating George H.W. Bush, who took 1,290 days to get there).

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Networking with LinkedIn for Lawyers

Recently, I was asked to appear as a guest on a new podcast with Louise Kulbicki, which focuses on teaching non-native English-speaking lawyers “Legal English.” Paid members can also get access to further learning materials, including quizzes and transcripts. Our conversation centered on the importance of social media, and LinkedIn in particular, for making and maintaining networking relationships. For the full podcast interview, head to this link here.

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