Tag Archives: social media

Better Business Relationships Start with Better Content Marketing

Content marketing is a tool in your arsenal for building effective business relationships.

But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with producing *something* and getting the attention of a client or potential client, because you were the only one writing or talking about it. But today, content is so ubiquitous, that if you’re not standing out, you risk being relegates to background noise. 

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Technology has Changed How We Build Relationships. Lawyers, are you Ready?

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle behind the standard “word of mouth” reputation.

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Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

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An (Easy) August LinkedIn Challenge for Better Relationship Development

In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development. But I’ve got an easy challenge for you that will set you up nicely to return to the office in September with some stronger connections and potential for added business, while your colleagues are working to catch up.

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Rainmaking Recommendation from Jaimie Field: Using Social Listening/Monitoring to Build Your Book of Business – Part 1

Are you using social media to its fullest ability to help you in business development? Learn how using social listening can help you to build your book of business in Jaimie Field’s latest post.

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Rainmaking Recommendation with Jaimie Field: Social Media Marketing v. Social Media Networking

In today’s rainmaking recommendation from expert and coach, Jaimie Field, learn the difference between social media marketing and social media networking, and why you need both in your arsenal.

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ILN Today Post

Death and Facebook

As our lives are becoming increasingly digitalised and more immersed in social media platforms, it is surprising that of those Australians who have a Will (and nearly 50% of Australians do not have a valid Will), only 3% have included instructions regarding what is to be done with their social media accounts upon their death.

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ILN Today Post

Happy 9th Blogiversary to Zen & the Art of Legal Networking!

I am absolutely gobsmacked that we’ve made it to nine years of blogging here at Zen. It’s been an adventure! I never imagined when I first began writing in this little corner of the internet how much joy blogging would bring me, but it’s allowed me to connect with people all over the world, and have some brilliant and interesting conversations with some wonderfully smart and thoughtful people.

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Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads?

Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been doing this annual round up for seven years. WOW. Looking back shows me that we really have improved in the “ugly” category. In this year’s group, we have two, where we used to have 5 or more! If you’d like to enjoy a trip down advertising memory lane, here you go:

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Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are missing the mark for one reason or another. And those spots leave us with something to think about. Let’s take a look.

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