Tag Archives: selling online

ILN Today Post

The Cold, Cruel World of Selling Online: How to Keep the Boy Bands at Bay

As sales at smaller, niche-oriented online retailers continue to grow, above-board online retailers must carefully navigate the treacherous waters of intellectual property infringement. By asserting broad and vague intellectual property claims, aggressive boy bands, TV and movie stars, and the media giants that promote them can crush an entirely reputable business that may be using their likenesses. A small amount of up-front preparation can help a viable business avoid being bled to death by baseless litigation.

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