Tag Archives: self-policing platform

ILN Today Post

Fake news, inappropriate content and the rise of the self-policing platform

Over the last year, the online advertising industry has grappled with the threat posed by fake news and incendiary content to online placements. Although advertisers, their agency partners and publishers use a patchwork of solutions to stem the flow of problematic content, the industry has not yet come together to find a cohesive solution. The answer may be to move away from after-the-fact solutions and advertiser-directed monitoring, to publishers and networks offering more robust automated brand-safety solutions that ensure that ads are only placed alongside brand-safe content.

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