It’s that time of year again, the time of year when every post is a round-up, or a look at trends for 2016. We’re saying goodbye to the old, and ringing in the new, as the close of a calendar year has taught us to do.
Like everyone else, I’ve been thinking about what 2016 will have in store. While I won’t be doing any typical “top ten” posts this year, I am using today’s Two for Tuesdays to look at two goals I have for content marketing (my own and the ILN’s) in 2016. I’ve been thinking about these for a while, and fortunately, industry trends seem to be bearing them out. We’ll get to what they are in a moment, but first, I’d like you to think about what your content marketing goals are for 2016 – I read a great quote in an Inc. article this morning that reminded me that we all have to up our game: