Tag Archives: SAG-AFTRA

ILN Today Post
October 25, 2019

SAG-AFTRA Imposes New Restrictions on Third-Party Signatories through New Letter of Adherence

By Lindsay Griffiths

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFRA), the union representing on-camera talent in the advertising industry, has reached an agreement with six leading signatory co-producers. The agreement establishes new restrictions on what those signatories can do during the production process, including restrictions concerning the extent to which non-signatory ad agencies may be involved in productions featuring SAG-AFTRA talent.

Posted in Legal Updates | North America
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ILN Today Post
October 31, 2017

SAG-AFTRA Commercials Contract Modified to Provide “Free Bargaining” as to Compensation for Low-Budget Digital Productions

By Davis+Gilbert LLP of Davis & Gilbert

Responding to the increased concerns voiced by advertising agencies bound by the 2016 SAG-AFTRA Commercials Contract (Commercials Contract) that they cannot compete on the digital front with their non-union counterparts, on October 19, 2017, SAG-AFTRA and the Joint Policy Committee on Broadcast Talent Union Relations (JPC) issued a joint statement announcing that, effective immediately, the Commercials Contract has been modified to include a waiver for commercial digital low-budget productions.

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Posted in Legal Updates | North America
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ILN Today Post
May 13, 2016

SAG-AFTRA Renegotiates Commercials Contract

By Davis+Gilbert LLP

The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) Commercials Contract, which governs wages and benefits for talent appearing in commercial advertising productions, was renegotiated in early 2016, resulting in a new 2016 Memorandum of Agreement that was unanimously approved by SAG-AFTRA and, on May 9, 2016, ratified by SAG-AFTRA’s membership. The 2016 Memorandum of Agreement is effective retroactive to April 1, 2016 and will be operative for three years, through March 31, 2019.

Front and center in this year’s negotiations was a keen awareness by the Joint Policy Committee (JPC) (which negotiates on behalf of the advertising industry) of the concerns voiced by a multitude of signatory advertising agencies and advertisers that they cannot compete with their non-signatory counterparts from a talent cost standpoint. Of particular concern is the comparatively high talent cost tied to an increased demand for digital content, and, to a lesser extent, the use of real people in commercials. More…

Posted in Legal Updates | North America
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