Tag Archives: Pinterest

ILN Today Post

Cole Haan’s Pinterest contest underscores potential legal missteps

A recent Federal Trade Commission (FTC) investigation looked into whether Cole Haan violated the unfair trade practices section of the law when it required entrants in its Pinterest contest to pin images of the brand’s products in order to enter. This breaks new ground on the levels of scrutiny marketers and PR firms must go to in order to ensure legal compliance with Pinterest contests. More…

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ILN Today Post

The Pinning Rules

In addition to “friending,” “liking,” “tweeting,” and “checking in,” the social-media savvy have added “pinning” to their repertoire as Pinterest.com has taken off more than 1 billion page views per month.

As with other social networks or sites that have significantly increased traffic over a very short time, the rules of engagement, particularly for brands, are not yet entirely clear. However, we know that social media marketers have a continuing desire to drive traffic and monetize the ever-growing word-of-mouth engagement power of social networking.

They want to make sure their brand is not late to the pinning party.

Below are some of the key legal issues that brands will need to consider when joining the legions of pinners. More…

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