Tag Archives: mobile marketing

ILN Today Post

MOBILE MARKETING AND PRIVACY: NEW DEVELOPMENTS

Privacy issues have long been a concern to members of the mobile marketing industry. However, a number of recent developments have brought these issues to the forefront as regulators, lawmakers and consumers begin to pay closer attention to mobile environment.

A guide for mobile app developers just released by the Federal Trade Commission (FTC) and ongoing negotiations on mobile privacy between the U.S. National Telecommunications and Information Administration (NTIA) and other industry stakeholders highlight the continuing need for mobile marketers to focus on consumer privacy issues.  More…

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Senior associate Piret Luiga gave a presentation at a seminar “Trends and Opportunities of Mobile Marketing”

Business Daily Äripäev organised and held seminar on 7 February 2012 to discuss the trends, opportunities and legal aspects of mobile marketing. Senior associate Piret Luiga of TARK GRUNTE SUTKIENE gave a presentation about the specific legal restrictions that any company who uses the solutions of mobile marketing should comply with. She mainly concentrated on the legal framework of the two most often used mobile marketing practices – text message advertising and text message based consumer campaigns.

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