Tag Archives: mobile apps

ILN Today Post

Self-Regulatory Principles Applied for First Time to Mobile Apps and Discussed at DAA and ASRC Events

The advertising industry’s self-regulatory enforcement group issued its first actions applying its mobile principles.

The Online Interest-Based Advertising Accountability Program (the Accountability Program) administered by the Advertising Self-Regulatory Council (ASRC) issued three decisions applying the Application of Self-Regulatory Principles to the Mobile Environment (the Mobile Principles) under the Self-Regulatory Principles for Online Behavioral Advertising (the OBA Principles) set forth by the Digital Advertising Alliance (DAA). The Mobile Principles address the unique aspects of the mobile environment and are designed to maintain a consistent approach to notice and choice for interest-based advertising (IBA).

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ILN Today Post

MOBILE MARKETING AND PRIVACY: NEW DEVELOPMENTS

Privacy issues have long been a concern to members of the mobile marketing industry. However, a number of recent developments have brought these issues to the forefront as regulators, lawmakers and consumers begin to pay closer attention to mobile environment.

A guide for mobile app developers just released by the Federal Trade Commission (FTC) and ongoing negotiations on mobile privacy between the U.S. National Telecommunications and Information Administration (NTIA) and other industry stakeholders highlight the continuing need for mobile marketers to focus on consumer privacy issues.  More…

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FTC Warns That Background Searches via Mobile App May Violate the Fair Credit Reporting Act

by Jeffrey M. Landes, Susan Gross Sholinsky, Steven M. Swirsky, and Jennifer A. Goldman

On January 25, 2012, the Federal Trade Commission (“FTC”) sent warning letters to three companies that market, in total, six mobile phone applications (“Apps”) that provide users with background check reports. In the warning letters, the FTC states that the Apps may violate the Fair Credit Reporting Act (“FCRA”). According to a press release issued by the FTC on February 7, 2012, the FTC cautioned the Apps’ marketers that, if they have reason to believe that the background reports provided will be used for employment screening, housing, credit, or other similar purposes, both the users of the Apps and the marketers of the Apps must comply with the FCRA.

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