Tag Archives: marketing

In the Age of COVID-19, Make Your Content About Building Relationships

It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue remote working for a while because it has proven so effective. As a result, we all continue to have to find new ways to network, build relationships, and yes, even in some cases, develop business.

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ILN Today Post

FTC Provides Guidance for Ed Tech Providers and Schools on Protecting Children’s Privacy while Remote Learning

With many children’s schools having transitioned to online education, questions have arisen regarding the collection of children’s personal information by the online educational platforms that support remote learning.

In response to these questions, the Federal Trade Commission (FTC) recently provided guidance on how the Children’s Online Privacy Protection Act (COPPA) applies to educational technology (ed tech) providers and schools when engaging in virtual online learning. Read more…

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ILN Today Post

Key Considerations for Retailers in the Face of COVID-19

Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show that retail sales had plummeted in March 2020 to a degree never before seen. All retailers are forced to confront the “new normal,” in particular taking steps to attempt to shift all, or substantially all, of their business online. Read more…

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“I Don’t Want No Hubs” – a.k.a Show me the Value

My title my be tongue-in-cheek, but my message this week is quite serious.

We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right? Even if we stay mostly calm, our world gets very small, and we’re often looking only at the three feet around us. It sometimes means that we’re looking only at what our firm, our office, or our team is doing, and not focusing on the larger picture. We’re also trying to do everything extremely quickly and efficiently, because the needs all feel so IMMEDIATE – clients need us RIGHT.NOW. And that’s not imaginary – they do. Orders have come down from state or national governments asking them to shutter their businesses within hours. They’ve had to move employees from in-office to remote immediately, sometimes with no plans in place. You may be assisting them in doing this often while having to make similar decisions for your own firms.

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Client Care in the Time of Coronavirus

We’re at a unique point in our histories right now – everything seems to be in an upheaval, and our nerves are frayed. Many of us are finally getting to a place that feels like a new normal, but there are still some things that are a challenge. One of the things I’ve seen to be true over the past few weeks is that a lot of people seem to be in a mad rush to make things happen. In many cases, that’s necessary – as things close, we have to make quick choices about how to work from home, how to help clients move entire businesses to remote working, how to suddenly adapt to working next to children and spouses and partners, how to identify the tricky legal issues that come with challenging economic times.

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Rainmaking Recommendation from Jaimie Field: Are you Glossophobic?

Today’s rainmaking recommendation from expert and trainer, Jaimie Field, deals with a topic that is familiar to me – glossophobia, or the fear of standing up in front of a crowd. Is this something you suffer from?

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Lawyers: Use Content to Create and Deliver Value for Readers

This morning, I’m bringing you a guest post from Lance Godard, of The Godard Group, who is sharing some excellent tips on how to use content to create and deliver value for readers. Have you been wondering how you bridge that gap between good writing, and great writing that catches the attention of potential clients, referral sources and influencers, and shows you to be a thought leader? Lance has the answers. For over 30 years, Lance has worked with lawyers and law firms to help them craft their messages, so if you’re looking for someone to help you with your content, look no further than The Godard Group.

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The Pursuit of Truth in Advertising: Regulatory

As mentioned in my previous blog post, I gave a presentation at the 40th Annual Association of National Advertisers/Brand Activation Association Marketing Law Conference titled “The Pursuit of ‘Truth’ in Advertising.” It explored how consumers view the truth in this era of fake news and alternative facts, and how this changing understanding of the truth has affected the advertising ecosystem and the practice of advertising law. Today, I will share the second installment in my series of highlights from my presentation.

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Restart Your Business Development Efforts

 

 

 

 

 

 

 

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and a quieter period with our clients away for their holidays.

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