Tag Archives: marketing tactics

ILN Today Post

Questionable marcomms tactics can lead to legal woes

Public relations executives should be aware of the Federal Trade Commission guides concerning the use of endorsements and testimonials issued in December 2009. Two of my previous PRWeek columns have discussed these guides in detail. The first announced the new guidelines and spoke to how PR pros should navigate them. The second highlighted the FTC’s first enforcement action since the guides were revised in 2009.

The FTC, however, is not the only source of concern for PR firms and their clients regarding questionable marketing practices. There is also a genuine prospect of civil lawsuits relating to false and deceptive blogs and reviews of products or services posted on websites. More…

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