Tag Archives: LMA

Effectively Leveraging Social Media as a Business Development & Marketing Tool – An LMA Recap

You may not be surprised to learn that during the 2011 Legal Marketing Association Annual Conference, I attended the session on Effectively Leveraging Social Media as a Business Development & Marketing Tool. And it was definitely a valuable session.  

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Disney’s Approach to Business Excellence – An LMA Recap

 

As you know if you’ve been following my Twitter stream, or checking Zen in the last couple of months, last week, I attended the Legal Marketing Association’s Annual Conference in Orlando.

Tuesday morning, the conference business sessions officially kicked off with our keynote from Jeff Williford from the Disney Institute, who talked about Disney’s Approach to Business Excellence.  When he began by telling us that he’d be speaking for 90 minutes, I think the audience was worried, but the presentation was so engaging and informative that the time really flew.  And although his presentation was about how Disney creates a truly magical experience here, there were a lot of parallels for the legal industry – we’re also a service industry after all!  Any of the particularly important points that relate to law firms will be in bold throughout the post.

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How I love Twitter, Let me Count the Ways

Dear Twitter, how I love you.

Okay, you all know that I love social media, and I fully support people using it, blah, blah, blah.

But it’s not just some new tool that I’m excited about using and have jumped on the bandwagon for. It can be incredibly useful professionally. That was particularly clear to me this week.

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Lawyers – We Are Still Missing the Boat with Clients

During the LMA’s opening session on Wednesday, we were treated to a great client panel on achieving greater collaboration – what you need to know to get a win-win relationship with your clients.  On the panel were Stephen Kaplan, the Senior Vice President & General Counsel for Connextions, Inc., Jeff Novak, the General Counsel for AOL Paid Services, and John Lewis Jr., the Senior Managing Counsel-Litigation for The Coca-Cola Company.

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LMA 2011 Annual Conference – Sessions I’ll be Attending

It’s that time again – time for the 2011 Legal Marketing Association’s Annual Conference. This year, it will be in Orlando, Florida and after the winter we’ve had, I couldn’t be happier about it!

But it’s not all sun and fun – there’s a lot of work, and valuable networking too.

I’m posting a list of the sessions I’ll be attending – I’ll be tweeting from each and blogging a re-cap of each session as well.  To follow along with the Twitter stream, you can check out the #LMA11 hashtag – that aggregates all of the tweets that contain that hashtag – you can follow me on Twitter, or you can follow Laura Gutierrez or Heather Morse’s Twitter lists.

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