Tag Archives: LMA

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for Morrison & Foerster, and Peter Winzig, the Director of Marketing and Corporate Development for Weltman, Weinberg & Reis. The panel was moderated by Adrian Dayton, CEO of Adrian Dayton & Associates.

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LMA2012 – Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part!

The Stages of Love

After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which is contextual and about recognizing something familiar in the other person. We desire what is familiar and what we aspire to. In the legal industry, this is known as “marketing.” Our job as marketers is to understand what attraction is for our various audiences – in particular, to understand that one size doesn’t fit all.

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Change or Die? A General Counsel Panel – Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found.

The one overriding thought I had (and I was not alone if you listened to the tweet stream) was that year after year, we’re hearing the same comments and advice from general counsel. What does that mean? It means that law firms STILL aren’t listening to what their clients really want. 

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"Legal is the Only Industry Where Clients Act Like Sellers and Sellers Act Like Buyers" – A General Counsel Panel

I’m currently about 30,000 feet above the earth, flying back home after a whirlwind time at the LMA’s Annual Conference. I feel like my attendance at the conference was akin to drinking water from a firehose – there was a lot of information to take in, and a lot of great ideas and conversation. Now, it’s time to process all of that, and sort out what I can use and share.

In my mind, the most important session of the conference is always the General Counsel (GC) panel – I can best help my clients by telling them what their clients say to marketing folks when they’re not around. This year, the panel was its own breakout session (though I think it should really be required attendance for EVERYONE), and once again, it was an incredibly valuable session. 

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LMA12 – It’s About Being Social

As you know, I’m attending the Legal Marketing Association’s Annual Conference this week, and it’s so great to see those that I keep in touch with throughout the year in person!

Social media is great – the tools help keep us in touch throughout the year, and help me meet new people.  But it’s really about taking those relationships offline. This morning, we had the chance to do that when the Social Media Special Interest Group, which I’m fortunate to be on the leadership committee for with some wonderful colleagues, met for the second time. 

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Hi ho, hi ho, it’s off to LMA I go!

It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!

In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews of them here. Here’s what my schedule looks like:

Wednesday:

  • First Timer’s Reception: It’s not my first LMA conference (in fact, it’s my seventh!), but I’ve been invited along with my friend, Nancy Myrland, to talk to some of the first timers about social media. I’m looking forward to seeing some new faces!
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LMA Attendees – the Twitter Edition!

It’s that time of year again – the LMA Annual Conference is coming up in March! It’s a great opportunity to make new friends and renew relationships, so I thought I’d keep a list of those attending as I’m advised, as well as their Twitter names (so anyone interested in the conference who can’t attend can follow along). Also, don’t forget to follow #LMA12 for more information on the conference and during the sessions.

If you’d like to follow along with a twitter list, check out my list of LMA attendees!

Lindsay Griffiths (@lindsaygriffith)
Kate Lutes (@kklutes)
Laura Gutierrez (@lalaland999)
Jill Clark Rako (@JillRako)
Gina Rubel (@GinaRubel)
Laura Powers (@lppowers)
Gail Lamarche (@gaillamarche)
Heather Morse (@heather_morse)
Megan McKeon (@meganmckeon)

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Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms

Although I did attend a morning session on Wednesday on client retention, it ended up being a bit of a vendor commercial – and not for something I felt I wanted to endorse on Zen. So instead, we’re jumping right ahead to Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized firms.

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The Path to World Class – Exploring the Attributes that Distinguish Top-tier Legal Marketing and Business Development Teams

The last session of the day on Tuesday was “The Path to World Class – Exploring the Attributes that Distinguish Top-Tier Legal Marketing & Business Development Teams.” After a long day at the conference, this session was going to have to be very interesting to hold our attention – and it was!

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Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value

After lunch, I headed to “Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value” – a session that proved to have some fabulous tips. The panel was moderated by Julie Meyers of Burns White and featured Ronna Cross, from Patton Boggs, James Perkins of Procopio, Cory Hargreaves & Savitch, Jennifer Skiver, Allen Matkins Leck Gamble Mallory & Natsis, and Tara Weintritt of Miles and Stockbridge.

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