Tag Archives: LMA 2011

Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized Firms

Although I did attend a morning session on Wednesday on client retention, it ended up being a bit of a vendor commercial – and not for something I felt I wanted to endorse on Zen. So instead, we’re jumping right ahead to Maximized Marketing: Budget Boundaries and Successful Strategies for Small to Mid-Sized firms.

Read full article

Some Advice to New Marketers on Attending Conferences

As I attended my sixth LMA Conference last week, it occurred to me that I couldn’t believe how fast my time in the legal profession has gone! But it also occurred to me that there may be many people out there attending their first conference, or just starting out in the legal or professional services fields, who never got any lessons in college about how to act in a business environment.

Read full article

Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value

After lunch, I headed to “Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value” – a session that proved to have some fabulous tips. The panel was moderated by Julie Meyers of Burns White and featured Ronna Cross, from Patton Boggs, James Perkins of Procopio, Cory Hargreaves & Savitch, Jennifer Skiver, Allen Matkins Leck Gamble Mallory & Natsis, and Tara Weintritt of Miles and Stockbridge.

Read full article

Lawyers – We Are Still Missing the Boat with Clients

During the LMA’s opening session on Wednesday, we were treated to a great client panel on achieving greater collaboration – what you need to know to get a win-win relationship with your clients. ¬†On the panel were Stephen Kaplan, the Senior Vice President & General Counsel for Connextions, Inc., Jeff Novak, the General Counsel for AOL Paid Services, and John Lewis Jr., the Senior Managing Counsel-Litigation for The Coca-Cola Company.

Read full article