Tag Archives: LinkedIn tutorials

LinkedIn Tutorials – The Wrap Up

And here we are – with the exception of possibly one more post on My Travel from TripIt (which is still acting a bit wonky), we are at the end of our series on LinkedIn! I hope that you’ve gotten some useful tips, and you feel as though you’re starting to use LinkedIn to its full potential.

This morning, Cordell Parvin asked me to share with him what my top LinkedIn tips would be, and I think these would be a good starting point for our final how-to.  They are: 

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LinkedIn Tutorials – Companies – How to Create a Profile

Last week, we talked about how you can follow companies on LinkedIn (and why you would want to!). Today, we’ll chat about creating and maintaining a company page. Attorneys, your firm may already have a company page, so make sure to check this out first – this may be something that your marketing department is handling.

We already have a company page for the ILN, so I won’t be creating a new one of those.  But I am in the process of launching a new website for my photographic services, so now is a good time to start a company page for that. 

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LinkedIn Tutorials – Companies

We’re nearing the very end of our series on LinkedIn tutorials – so please let me know if you have any questions that you think haven’t been addressed, and I’ll answer them in our last LinkedIn post next week!

Today, we’re going to talk about the Company feature on LinkedIn.  There are a few different ways you can use this:

  • Create and edit your own company page.
  • Follow other company’s pages.

Today, we’re going to focus on how to follow other company’s pages, and tomorrow we’ll look at creating and editing your own company page. 

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LinkedIn Tutorials – Answers

Another one of LinkedIn’s features is their “Answers” section.  This is a place where you can share business knowledge with others on LinkedIn – you can ask your question to get fast, accurate answers from your network and other experts, showcase your knowledge by answering questions, and stay up on the latest information in your industry.

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LinkedIn Tutorials – Recommendations

And I’m back. It was a rather eventful week off for me here on the east coast, with a mild earthquake as I was staining my deck, and then having to evacuate because of Hurricane Irene over the weekend.  My thoughts go out to everyone still dealing with flooding, power outages and damage – I was fortunate that my house near the bay never lost power (the yard floods on a good day, so a sump pump is a necessity) and that the damage wasn’t at all severe.

Today, we’re back to talking LinkedIn, and I’d like to focus on recommendations.  Before we get into the how, let’s talk about about the why.

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LinkedIn Tutorials – Creating Your Own Groups

Yesterday, we talked about how to get involved with groups.  The only thing left for us to do with groups is to create our own!

You might not be sure if you want to, but perhaps you want to re-think that.  What if you want to start a group for those interested in legal issues in the construction industry in New Jersey? Check first to make sure there isn’t a group out there like that already, but then start your own – guess who’s going to join a group like that?

That’s right, potential clients.

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LinkedIn Tutorials – Groups

When groups were introduced on LinkedIn, it really revolutionized the way a lot of us used the site.  LinkedIn went from being a very one-dimensional platform to being a place where you could regularly engage with people who were interested in the same things that you are.

The first group I joined was one of the first groups created – my alumni group, Hamilton College.  Dan Nye, the former CEO of LinkedIn was a Hamilton grad, so he created this group and invited all of the alums to join.  They really took off from there.  The latest number I found is that there are over 871,000 groups on LinkedIn, which is just incredible.

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LinkedIn Tutorials – Is there an App for That? Part IV

I promise that at some point, we’ll be done with applications and move right into looking at some other features of LinkedIn! (Like tomorrow) There sure are a lot, aren’t there? That just shows me what a valuable tool we have here – you can really customize it, make it your own, and put it to work for you so that with a little bit of investment here and there, it can really assist you in your networking efforts.

Moving right along, we’ll jump into some more applications today.

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LinkedIn Tutorials – Is there an App for That? Part II

Following yesterday’s interlude about settings, we’re back to Part II of LinkedIn’s applications! I’ll focus on a few important ones, and briefly talk about the ones that might not be as meaningful for you.

We’ll start with Company Buzz.

Company Buzz

We’re going to be talking more about Twitter in a later series of posts, but I’ll give you a very quick overview. Since Twitter says it best, here’s what they say about themselves: 

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LinkedIn Tutorials – Some Important Settings

Although today’s post should be our Part II about applications, I’m going to take a bit of a break to talk instead about some settings.  I know we’re all concerned about (and should be) the settings that we have in these various social platforms, and one came to the forefront today – which I’ll get to in a minute.

First, I want to make a comment about privacy – the short version is that nothing on the internet is private.  That’s right, I said it – nothing.  Whatever you write, post, tweet, tag, etc. lives somewhere online forever.  Even if you have the strictest of privacy settings, what you say can become public.  So just bear that in mind whenever you’re using social media – if it’s not something you’d say to your grandmother or show to your grandmother, you probably shouldn’t post it. 

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