Tag Archives: legal marketing

How to Leverage Multigenerational Talent to Achieve Business Development Success

Children businessmen are meeting in the office sitting at the computer

 

 

 

 

 

 

 

 

Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives.

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ILN Today Post

Happy 9th Blogiversary to Zen & the Art of Legal Networking!

I am absolutely gobsmacked that we’ve made it to nine years of blogging here at Zen. It’s been an adventure! I never imagined when I first began writing in this little corner of the internet how much joy blogging would bring me, but it’s allowed me to connect with people all over the world, and have some brilliant and interesting conversations with some wonderfully smart and thoughtful people.

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Super Bowl Commercials – The Ugly of 2018

Here we go, folks, it’s the post you’ve all been waiting for. What are the truly ugly commercials from this year’s crop of Super Bowl ads?

Before we dive into this year’s, I wanted to take a look back at some of the ugly commercials from previous years. Which made me realize that we’ve been doing this annual round up for seven years. WOW. Looking back shows me that we really have improved in the “ugly” category. In this year’s group, we have two, where we used to have 5 or more! If you’d like to enjoy a trip down advertising memory lane, here you go:

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Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are missing the mark for one reason or another. And those spots leave us with something to think about. Let’s take a look.

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Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more.

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Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).

That’s right, it’s time for my annual review of Super Bowl Commercials.

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Rainmaking Recommendation from Jaimie Field: The Personal Legal Brand Series

Kicking off our 2018, Rainmaking expert and coach, Jaimie Field is bringing us a brand new series on personal branding!

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It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. She’s got some great actionable tips that you can implement right away!

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To Build Relationships, You Have to Show Up

In a couple of weeks, I’ll be attending CLOC’s first EMEA Institute in London, which has me revisiting some best practices on building relationships and networking. When I attended my first CLOC conference in April, I found an exceptionally passionate and enthusiastic group of legal professionals that straddled the legal ecosphere. Bearing that in mind, it’s unlikely that we’ll see anyone ducking out early or skipping conference functions, because everyone is invested in being there, driving change, and working together.

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5 Ways to Make Your Holiday Cards Stand Out

The first day of Hanukkah is upon us, so if you haven’t gotten your holiday cards out yet (like me), you’re too late. I’m just kidding.

But in all seriousness, while some firms and lawyers are still using paper cards, others have gone the electronic route, and still others (like the ILN, actually) have opted out of holiday cards entirely, you may be wondering what the point is, and how to stand out.

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