Tag Archives: legal marketing

Authenticity: Sounds Like a Buzzword, but Key to Successful Networking in Legal

“Authenticity” has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

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Super Bowl Commercials – The Ugly of 2019

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three!

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Super Bowl Commercials – The Bad of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, they may surprise you.

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Super Bowl Commercials – The Good of 2019

Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, and inspiring results than we’re getting – even the controversial ones aren’t that controversial.

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Lawyers: Three Ways to Inspire Your Practice in 2019

We’re almost through a full month in 2019 – are you still feeling fresh and inspired about the new year? Or are you feeling bogged down by your routine and flagging resolve already?

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Good( r ) Leadership Means Having to Say You’re Sorry

Regular Zen readers will know that I’m a runner. When you first start running, you tell yourself that it’s the cheapest sport – all you need is a pair of sneakers, and you can head outside and do it. While this is (essentially) true, we runners love our gadgets and our products, and sharing our favorites of the same.

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Rainmaking Recommendation from Jaimie Field

Rainmaking trainer and coach, Jaimie Field, is back with rainmaking recommendations to kick off your new year in the right way. Check out her latest in today’s post.

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7 Ways to Sprinkle Business Development, instead of Bah Humbug, Into the End of December

Has everyone got their “fa la la” on yet?

While the holidays are often a mad rush for all of us, it seems that this year especially, everyone is behind with wrapping up their end of the year duties (and wrapping up their gifts), while we try to figure out shortcuts for how to manage to get everything done before family and friends descend on us (or you head out the door yourself). In among all of the holiday madness are your professional pressures, which, of course, take priority.

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4 Tasks to Improve Your Business Communication Skills

Successful communication comes in many forms, and we may be already convinced either by virtue of our training or personality that we’re naturally good communicators. Whether you’re confident in your communications skills, or looking for a refresher, there are four tasks you can undertake today to improve your business communication skills.

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Referrals and First Impressions: How Technology Has Changed Them

A question I get ALL the time is whether using social media actually has any impact at all on referrals and business development.

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