Tag Archives: legal marketing

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for Morrison & Foerster, and Peter Winzig, the Director of Marketing and Corporate Development for Weltman, Weinberg & Reis. The panel was moderated by Adrian Dayton, CEO of Adrian Dayton & Associates.

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Change or Die? A General Counsel Panel – Part II

In my last post, we talked about the first part of the client panel session from the Legal Marketing Association’s Annual Meeting, with panelists Jeff Carr of FMC Technologies, Janet Dhillon of J.C. Penney and Ron Barger of the Archon Group. The second part of the session was equally as valuable as the first.

One of the interesting points that the panelists made during their comments was that they need their attorneys to elicit the real end game from them – they went as far as to suggest that attorneys should ask them directly “What does ‘winning’ mean to you?” Jeff said lawyers need to get their clients to be specific, because they often won’t volunteer that information.

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Hi ho, hi ho, it’s off to LMA I go!

It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!

In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews of them here. Here’s what my schedule looks like:

Wednesday:

  • First Timer’s Reception: It’s not my first LMA conference (in fact, it’s my seventh!), but I’ve been invited along with my friend, Nancy Myrland, to talk to some of the first timers about social media. I’m looking forward to seeing some new faces!
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Rainmaking Recommendation from Jaimie Field: Put the Social in Social Media

Today, I’m bringing you another excellent rainmaking recommendation from expert Jaimie Field – put the social in social media.

Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that are considered “social media?”

Great!

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Guest Post: What Santa Claus Can Teach Us About Rainmaking

WIth the end of the year wrap-up, and still recovering from the stitches in my finger, I’m sharing another post from my friend and rainmaking expert, Jaimie Field, esq.  In 2009, she published this post, “What Santa Claus Can Teach You About Being a Great Rainmaker.”

So without further ado…

That jolly ol’ white-bearded, chubby guy in the red velvet suit with the fur trim is a better Rainmaker than you.  While his clients, children, may not be your target market, if you acquire his characteristics and take some on his abilities to bring in new clients and make them advocates for life, you can become the Rainmaker he is.

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Rainmaking Recommendation from Jaimie Field, Esq. – The Why of Goal Setting

Never fear, Zen readers, I have not forgotten about our Twitter tutorials! However, I had a minor mishap with an exacto knife and Christmas gifts the other night, which has left me with five stitches in my left index finger, making it rather painful to type long posts! So between all of my recent travel and my latest clumsiness, you’ll have to wait just a bit longer for the latest installment.

In the meantime, I’d like to bring you another tip from my friend and Rainmaking expert, Jaimie Field of Marketing Field. You can see her previous rainmaking recommendations here or you can sign up to receive them right in your email inbox on the first and third Wednesdays of the month. I highly recommend doing that – they’re always excellent!

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Ask Friday! The Building Relationships Edition

This week’s Ask Friday! is a special one because it’s my first video blog post! I hope there will be many more to come…

This week’s question comes from Barry Camson, who wanted to know five tips for building relationships. So without further ado….

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The Path to World Class – Exploring the Attributes that Distinguish Top-tier Legal Marketing and Business Development Teams

The last session of the day on Tuesday was “The Path to World Class – Exploring the Attributes that Distinguish Top-Tier Legal Marketing & Business Development Teams.” After a long day at the conference, this session was going to have to be very interesting to hold our attention – and it was!

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