Tag Archives: legal marketing association

ILN Today Post

Client Expectations in Today’s Marketplace – A Recap

On the second day of the LMA conference, I kept the client-related momentum going by heading straight into “Client Expectations in Today’s Marketplace” after the GC Panel. Presenting in the session were Laura Meherg and Nat Slavin of Wicker Park Group, and thanks to LMA, I can tell you:

Wicker Park Group consultants interview hundreds of clients each year on behalf of law firms located around the world. The interviewees include business owners, company executives and in-house counsel representing a wide range of industries. Taken together, the interviews offer unique insights into the essential expectations that build strong client relationships regardless of location, industry or client history.”

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ILN Today Post

How We Buy What You Sell – and How That’s Changing – A Recap

I’m still recovering from the whirlwind that was #LMA15 – it’s always a festival of education, networking, mentorship, relationship-building, thought leadership, and having amazing, thought-provoking conversations about our industry and where its headed. And I love every minute of it.

But one of my favorite parts, as you know, is the general counsel panel.  This year’s panel was focused on “How we buy what you sell – and how that’s changing.” I had the pleasure of speaking with two of the three panelists in advance of the session, Joe Otterstetter of 3M and Virginia Sanzone of CareFusion, and their comments during the session were very much in line with our conversations. 

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ILN Today Post

LMA14 – It’s a Wrap!

LMA14 is gone as quickly as it arrived, and it’s left me feeling like I’ve been hit by a truck! As I expected, the networking and the programming were the two most valuable pieces for me, and there are many, many things I’ll be sharing with you all here on Zen in the coming days. 

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ILN Today Post

LMA Annual Conference – A Quick Debrief

It’s been a week since I returned home from the LMA’s Annual Conference, and I’m still digesting everything that went on there – it was a non-stop whirlwind of networking, meetups with social media friends and ILN marketers, face-time with new attendees, and conference sessions (as well as a LOT of food). LMA served its purpose once again though, and I’ve returned to the office with new vigor, feeling more inspired than when I left! Even better for this Social Media Special Interest Group Co-Leader? Not only did I get to see my friends and make new connections face to face, but #LMA13 was trending on Twitter! (Pictured are fellow co-leaders Gail Lamarche of Henderson Franklin and Nancy Myrland, Myrland Marketing with me. Not pictured are Lance Godard of JD Supra, who was unable to join us, and Laura Toledo, Tenrec, who was ill). 

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ILN Today Post

Taking it Offline

Social media is the perfect medium for someone like me – someone who’s an introvert, a bit on the shy side, and prefers to have the safety of being behind a computer screen rather than face-to-face.

But if you’re using social media to be…well, social…and you’d like it to lead to business development opportunities, you’ve got to take it offline. While it’s possible to build relationships online, and to nurture them there, you cannot discount the benefit to meeting someone face-to-face. 

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ILN Today Post

Teachable Moments from Dewey – An LMANJ Recap

Last week, I attended the LMANJ city group’s session on “Teachable Moments from Dewey,” a presentation taking place in New York that we were remotely accessing. Our speakers were Bruce MacEwen, founder and President of Adam Smith, Esq and Sara Randazzo, a reporter with American Lawyer.

While I’ve been watching the Dewey coverage with interest, I haven’t gotten as involved as some in the details, so it was a fascinating presentation. Bruce said that it’s been a topic of near obsession among his readers for the last few months – he started writing an analysis of this in March. 

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ILN Today Post

Let’s Talk Twitter: An LMA Social Media SIG Webinar

Today, I had the pleasure of sitting in on a webinar presentation from my friends Nancy Myrland of Myrland Marketing and Lance Godard of JD Supra. The Social Media Special Interest Group for the Legal Marketing Association has been putting on monthly webinars, and this month’s focused on Twitter.

Since it is a member benefit, I won’t give all the secrets away, but I did want to offer the highlights: 

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ILN Today Post

Unpacking and Mapping Your Career Business Plan – An LMA Re-Cap

As I was leaving the LMA 2012 conference, I learned that what many of us had been hoping for was coming true – we were starting up a LMANJ city group! Although New York and New Jersey are close together, getting in and out of the city can be less than ideal, particularly on a work night, so those of us working in New Jersey are happy to be piggy-backing off of the NY programs and doing our own networking.

Our first session took place last Thursday, and after some initial networking among ourselves, we tapped into the NY session via Skype, which was dedicated to the topic of “Unpacking and Mapping Your Career Business Plan.” The session was presented by Kelly Hoey, Business Network Strategist, and Jennifer Johnson, J.Johnson Executive Search, Inc. 

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Creating a Culture of Client Service Excellence – an LMA 2012 Re-cap

The final session that I attended during the LMA Conference this year was “Creating a Culture of Client Service Excellence” with Leonardo Inghilleri, the EVP and Managing Partner of West Paces Consulting.

I was a few minutes late to the session, and the energy in the room felt a bit low, so I was initially concerned I may have chosen the wrong session. But I was quickly proven wrong as Leonardo provided us with fabulous insight and an interesting perspective that proved most valuable.

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ILN Today Post

Social Media is Here to Stay – An LMA 2012 Re-cap Part II

Yesterday, we covered the first part of the social media session from the Legal Marketing Association’s Annual Conference. Today, let’s jump into part two!

Next up, on the panel we had Melissa Croteau, the CMO of Nixon Peabody. Her role on the panel was to talk about how a large firm handles social media. Nixon Peabody started using social media in 2009, beginning with Twitter. They currently have 2,500 regular followers, with a majority of those being media.

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