Tag Archives: Legal Marketing Association Annual Conference

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Creating a Culture of Client Service Excellence – an LMA 2012 Re-cap

The final session that I attended during the LMA Conference this year was “Creating a Culture of Client Service Excellence” with Leonardo Inghilleri, the EVP and Managing Partner of West Paces Consulting.

I was a few minutes late to the session, and the energy in the room felt a bit low, so I was initially concerned I may have chosen the wrong session. But I was quickly proven wrong as Leonardo provided us with fabulous insight and an interesting perspective that proved most valuable.

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Social Media is Here to Stay – An LMA 2012 Re-cap Part II

Yesterday, we covered the first part of the social media session from the Legal Marketing Association’s Annual Conference. Today, let’s jump into part two!

Next up, on the panel we had Melissa Croteau, the CMO of Nixon Peabody. Her role on the panel was to talk about how a large firm handles social media. Nixon Peabody started using social media in 2009, beginning with Twitter. They currently have 2,500 regular followers, with a majority of those being media.

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LMA2012 – Finding our Inspiration, Part II

Yesterday, we talked about the first half of Jim Kane’s keynote presentation at the 2012 Legal Marketing Association’s Annual Conference. Now, let’s jump into the second part!

The Stages of Love

After discussing the various levels of relationships, Jim moved on to talk about the stages of love – the first stage is attraction, which is contextual and about recognizing something familiar in the other person. We desire what is familiar and what we aspire to. In the legal industry, this is known as “marketing.” Our job as marketers is to understand what attraction is for our various audiences – in particular, to understand that one size doesn’t fit all.

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LMA2012 – Finding our Inspiration, Part I

Every year, one of the primary reasons that marketers give for attending the LMA’s Annual Conference is the sense of inspiration that they come back to the office with after the conference is over. Meeting with like-minded people, dealing with the same pressures that we all have, and finding creative solutions to meet the challenges of our clients is a surefire recipe for returning to the office with more than one good idea to implement.

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Change or Die? A General Counsel Panel – Part I

A few days ago, I offered my initial recap of the general counsel panel that we were treated to at this year’s Legal Marketing Association Annual Conference, focusing on some key quotes from the session. Now, let’s get into the meat of the panel, where even more value is to be found.

The one overriding thought I had (and I was not alone if you listened to the tweet stream) was that year after year, we’re hearing the same comments and advice from general counsel. What does that mean? It means that law firms STILL aren’t listening to what their clients really want. 

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Hi ho, hi ho, it’s off to LMA I go!

It’s that time of year again – time for legal marketers from all over the world to gather together to network, get inspired, and learn from each other. That’s right, it’s the Legal Marketing Association’s Annual Conference!

In between networking and meetings, I’ll be attending a number of conference sessions and sharing my reviews of them here. Here’s what my schedule looks like:

Wednesday:

  • First Timer’s Reception: It’s not my first LMA conference (in fact, it’s my seventh!), but I’ve been invited along with my friend, Nancy Myrland, to talk to some of the first timers about social media. I’m looking forward to seeing some new faces!
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