September 13, 2019
This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the second in our series.
August 20, 2019
This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts.
July 31, 2019
While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration.
June 27, 2019
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps?
June 25, 2019
In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively and efficiently. In her book, Heidi Gardner calls this “Smart Collaboration.” I had the chance to see Gardner present at the CLOC conference in February, and recently finished her book, and I can’t recommend it enough – for anyone in professional services looking to be successful over the next ten years, this is a must-read.
May 23, 2019
Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal?
May 7, 2019
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something we’d love to emulate with our own clients?
April 30, 2019
Taylor Swift is my favorite client relationship genius.
That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.
January 29, 2019
A few years ago, I wrote a post centered around the idea of needing a strong audience in order to make the content that you’re writing valuable. While content development is a piece of the overall puzzle, this idea is easily expanded, especially in today’s market. Something that I’ve heard a LOT from lawyers is that to be successful, you simply need to be a good lawyer. So that’s the question that we’re looking at today – if you build a good practice, will clients just show up?
January 8, 2019
Regular Zen readers will know that I’m a runner. When you first start running, you tell yourself that it’s the cheapest sport – all you need is a pair of sneakers, and you can head outside and do it. While this is (essentially) true, we runners love our gadgets and our products, and sharing our favorites of the same.