Since coming to the forefront in 2017, the #MeToo and #TimesUp movements have made an indelible mark on Hollywood and on Madison Avenue. My colleagues, James Johnston, Josh Gordon, and Samantha Rothaus wrote a timely piece about the impact in the latest edition of Trends in Marketing Communications Law, Davis & Gilbert’s annual publication surveying the law affecting marketers and their agencies. Though the long-term ramifications of these movements are still playing out, as my colleagues noted, one impact is clear. #MeToo has caused studios and agencies to revive old contractual provisions like the “morals clause” (in addition to popularizing the new “inclusion rider” provision).