Tag Archives: ILN

Rainmaking Recommendation from Jaimie Field: Your “Red Velvet Rope Policy”

It’s the third Wednesday of February, so you know what that means – it’s time for a rainmaking recommendation from expert Jaimie Field! Along with her recommendation, Jaimie is bringing us some exciting news:

Marketing Field, LLC is being rebranded as The-Rain-Maker.

A new offering of services include:

  • Rainmaking seminars with ethics CLE’s (currently pending only in New Jersey) that are be held in your law firm’s conference room,
  • workshops,
  • one-on-one coaching,
  • group coaching,
  • and a VIP day in which you will meet with me and a host of other legal practice management and legal marketing professionals.
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Two for Tuesdays: More Content Marketing Mistakes to Avoid

I’m rather liking this theme of content marketing for our Two for Tuesdays posts, so we’re going to be sticking with that for a while!

Since the post I linked to last week offered us four mistakes to avoid when doing content marketing, and we touched on two of them, it only makes sense to revisit it to look at the final two in this week’s post. As a reminder, the post was by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, who discusses “Four content marketing mistakes you need to avoid.” Let’s dive in.

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Week of February 9, 2015 on ILNToday – A Roundup!

Surprise! You’re getting the roundup a day early this week because our blogging host is doing some exciting upgrades starting late tonight that will keep me from posting anything until next week. Not to worry, you can also expect a Superbowl Commercials review from me shortly as well.

But in the meantime, here are the top posts from this week on ILNToday!


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Superbowl Commercials – The Bad of 2015

With this year’s crop of commercials, there actually weren’t too many that fell into the ‘bad” category – the commercials were either pretty good or really terrible. But I did manage to find a few that I wasn’t happy with.

The first one on my list will surprise many people, because it made a lot of “good” lists and seemed to be a popular favorite: 

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Superbowl Commercials – The Good of 2015

I’m finally back with another Superbowl commercials post! In today’s post, we’ll cover my second tier commercials, those I’m calling the “good” of 2015. I’m going to look at three of them, as well as the lessons that lawyers and law firms can learn from them, and then I’ll list the other commercials that I liked and would consider worth a watch. 

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Two for Tuesdays: Content Marketing Mistakes to Avoid

Focusing on content marketing for last week’s Two for Tuesdays worked so well that I’m doing it again this week. Today, we’re looking at mistakes that you want to avoid making in your content marketing. I found this great piece by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, where she discusses “Four content marketing mistakes you need to avoid.” 

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Rainmaking Recommendation from Jaimie Field: The Super (Bowl) Card

I’m bringing you Jaimie Field‘s latest Rainmaking Recommendation a few days late thanks to a nasty bout of the flu that struck me last week – but it’s a great one, so it’s worth the wait!


Today is my birthday – yes, this IS a blatant way to get you to send an email or make a comment
wishing me a wonderful day. And no, I am not telling you how old I am.

I was thinking about days we celebrate, particularly because of what occurred the other day.

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Two for Tuesdays: Content Marketing

During the Legal Marketing Association’s Social Media Shared Interest Group’s 12 Days of Social Media last year (say that three times fast), my friend Lance Godard predicted that 2015 would be the year of content marketing. And he’s one smart guy, so I always listen to him. As he says:

After all, content marketing has been around forever (long before that’s what we were calling it that, anyway). And we’ve been talking specifically about content marketing in the legal profession for a year or two at least. So why do we think it will change your life in 2015?”

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Superbowl Commercials – The Best of 2015

It’s one of my favorite posts of the year – my recap of the Superbowl commercials! Recall, if you will, those Staples commercials with “It’s the Most Wonderful Time of the Year” playing as parents ride shopping carts gleefully through the store followed by glum kids, and you’ll have some idea of how excited I am over the superbowl of advertising.

Before I jump into my absolute favorites (instead of just “The Good” this year, I’m splitting it into “The Great” and “The Good”), I wanted to make an observation – social media is a big part of any viewing experience for me, and the Superbowl was no different. While watching the game, I was also checking in on Twitter and Facebook, and it was interesting to gauge the reactions of the people I follow and engage with to the same commercials I was watching. 

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Week of January 26, 2014 on ILNToday – A Roundup!

I’m back in New Jersey for this week’s round up, and would you believe that there’s more snow here than there was in the Italian alps? Fortunately, the heavy snowfall of Juno missed us this week (although I was excited for a big storm), but Boston was not spared. We’re expecting more snow on Sunday night, and I think we’re going to see a lot more winter weather before spring hits!

So while you’re trying to stay warm at your desk, grab a cup of coffee and check out this week’s top posts from ILNToday! 

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