Tag Archives: ILN

Outside Firms are More and More Becoming an Extension of In-House Law Departments

On Friday, I had the pleasure of speaking with another of the panelists for Wednesday’s General Counsel Panel here at the Legal Marketing Association’s Annual Conference. Joseph Otterstetter is the Managing Counsel and Associate General Counsel with 3M.  The position was a new one created two and a half years ago, with Otterstetter acting as a type of “Chief of Staff” for the legal department. He overseas a range of areas, including budget, human resources, and operations, and works with the General Counsel and leadership to run the department.

I started off by observing that in Otterstetter’s LinkedIn biography, he indicates that he was appointed to lead the efforts to improve efficiency and effectiveness of 3M legal affairs. I asked him to comment on how he’s been focused on accomplishing that. 

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Week of April 6, 2015 on ILNToday – A Roundup!

We’re at the end of another week here at the ILN, and I’m headed out tomorrow to San Diego for the Legal Marketing Association’s Annual Conference, where I’m looking forward to meeting new colleagues, seeing old friends, and learning a lot!

You’ll still see quite a bit of content come through here next week, and definitely tune in the following week when the conference recaps start – there should be a lot of excellent content for me to share with you!

But for right now, check out the top posts from this week on ILNToday!


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Two for Tuesdays: Content Marketing Metrics

Today’s Two for Tuesdays is really going to put you to work – it’s about measuring your content marketing.

While it is true that there’s a lot of subjectivity when it comes to content marketing, and that it’s not often easy to measure or track where business comes from (“I just *feel* like things are happening since I started blogging!”), there are some things you can do to keep an eye on your efforts and to see where your time is best invested.

Tip One: Identify Your Goals

It makes no sense to try to track any metrics before you identify what your goals are. What is it that you want to achieve with your content marketing? Start with a vague idea of what it is that you want, and then get very, very specific so that you have something that is measurable and actionable. 

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It’s [Still] About Being Your Client’s Business Partner

We’re one week away from the start of the Legal Marketing Association‘s Annual Conference, and if you’re a regular reader of Zen, you’ll know that my favorite session of the conference is always the general counsel panel.

This year, I thought I’d switch things up a little bit by reaching out to LMA before the conference to see if I could interview the GCs prior to the panel for a preview of their remarks. I spoke with one of the panelists on Friday, and will be speaking with another one this coming Friday, so tune in next Monday for our second preview interview! 

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Week of March 30, 2015 on ILNToday – A Roundup!

I just finished a call with one of the panelists for the general counsel panel at the upcoming Legal Marketing Association’s Annual Conference – one of my favorite parts of my job is getting to speak with in-house counsel and share their thoughts here on Zen. I’ll be previewing her remarks on Monday, so stay tuned for that post (and then keep an eye out for the recap following the conference)!

In the meantime, let’s take a look at the top posts from ILNToday on this rainy Friday afternoon:


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Communicating Conference Attendance Value: Follow Up

The final key in getting and communicating the value of any conference or event you attend is, of course, in the follow up. Follow up seems like an obvious piece of the puzzle, but because you’ve been out of the office for a couple of days, and there are demands on your time from the moment you land, it’s actually fairly easy for it to slip from the front of your mind to the back burner.

It’s essential not to let that happen, so that you don’t lose all of the value that you’ve gained from preparation and engaging in the conference.

As with preparation and engagement, there are a number of different ways to follow up after (and even while you’re still at) an event, culminating with a review for your colleagues and firm decision makers. The reason I suggest that the follow up end with the review is two-fold – one, when you do all of the other follow-up first, all of the conference value will be very fresh in your mind, and you’ll have your key points handy to share with them right away.

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Rainmaking Recommendation from Jaimie Field: 5 Reasons to Care About Your Online Presence

Today’s post from rainmaking expert Jaimie Field is no April Fools’ joke – and it’s an area I care deeply about. She’s talking about why your online presence matters. Hopefully, if you’re a regular reader of Zen, you already know that, but just in case, make sure to read what she has to say!  Make sure to head on over to her blog and subscribe as well, so that you receive the future posts she mentions that she’ll be writing.


Recently, I have spoken with a few attorneys who have said that they have no interest in promoting themselves online. These were a few of their reasons:

  • They wanted to have privacy;
  • They didn’t want to have to do the work necessary to keep their online presence up-to-date;
  • They didn’t have the time; and
  • They didn’t think it was necessary to build their books of business because they had been doing fine without it for all of these years.
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Two for Tuesdays: Unique Content Marketing Ideas

Supposedly, spring is coming here in the northeast, though with snow and continued single-digit temperatures, it’s hard to believe.

But April will start tomorrow regardless, and if you’re spring cleaning your house, why not “spring clean” your content marketing as well? (It’s a cheesy metaphor, but bear with me).

Last night, I was reading a post from Practical ECommerce that offered some content marketing ideas for April, using April holidays as a springboard. I was ready to discount this right off the bat as being not applicable to the legal industry, but it turns out that it may actually be quite useful…which serves as yet another good reminder as to why we’ve all got to stay open-minded when it comes to marketing and business development ideas. 

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International Lawyers Network Forms Cybersecurity & Data Privacy Specialty Group

We’re excited to announce today that the ILN is forming a Cybersecurity and Data Privacy Specialty Group, which will be co-chaired by James Giszczak of McDonald Hopkins (Cleveland, Ohio) and Stuart Gerson of Epstein Becker & Green (Washington, DC). The group joins the ILN’s thirteen other practice and industry-focused specialty groups.

I have the opportunity to work closely with the chairs of our specialty groups as their facilitator, and I particularly enjoy working with lawyers who have a passion for their work, which Jim and Stuart certainly do in this area. I expect great things to come from the CDP guys and gals! 

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ILNQuarterly | First Quarter 2015

First Quarter 2015

Letter from a Director
Steven Huang, Zhong Lun Law Firm

Much has been accomplished recently within the ILN, thanks to the efforts of the Administration and the valuable contributions made by member firms. Relationships among member firms are growing ever stronger, with the Asia Pacific Regional Meeting successfully concluded in Shanghai, China in early March, and the upcoming 27th Annual Meeting to be held in Sicily, Italy in May.

Specialty Groups of the ILN are active and the Corporate Group will soon publish a guide on creating a business entity for most of the jurisdictions that the ILN represents. Other Specialty Groups also arrange for webinars and meetings regularly at specialty legal conferences all over the world.

Visibility of the ILN, both externally and internally, is key to the development of the Network and several new initiatives will be introduced to increase its visibility. Needless to say, as any law firm alliance, ILN faces its own problems and challenges in this fast-changing world economy and legal profession.

I encourage you, one of the 5000+ lawyers within the Network, to make your own contribution to the Network, whether it is an attendance of one of the four ILN meetings every year, an idea or suggestion to the ILN representative in your firm, a brief email or phone call to a colleague in another member firm, or even click to one of the ILN webinars. Working together, with a strong administration team, we can make ILN a true big family that everyone can benefit from.

Coming Up!

Don’t miss these ILN events and webinars coming up next quarter! 

May 4, 2015
ILN IP Specialty Group INTA Lunch
San Diego, California

May 5, 2015
Webinar: How to Use LinkedIn for Client Development with David Ackert

May 28-31, 2015
ILN 27th Annual Meeting hosted by EXP Legal
Taormina, Sicily, Italy

June 9, 2015
Webinar: Effective Client Site Visits with David Ackert

July 14, 2015
Webinar: Building a Powerful Referral Network with David Ackert

ILN Around the World

ILN members recently gathered in Shanghai for the 2015 Asia Pacific Meeting, hosted by Scott Guan, Steven Huang and their partners at Zhong Lun Law Firm. 

Let’s Get Social!             

 Recruitment Jurisdiction of the Quarter

We circulate a monthly “Recruitment Target Jurisdiction of the Month” email, in which we ask the membership to help us to continue to expand our Network by bringing in new firms in open jurisdictions. 

We will select one of the jurisdictions from the emails circulated each quarter to highlight in ILNQuarterly, and ask that you take some time to consider the firms listed below, which we have identified as suitable potential candidates. 

If you have a relationship with a firm on this list, and would be willing to make an introduction to the ILN, please email us and let us know!

Minneapolis, Minnesota

Best & Flanagan
Felhaber Larson

We are also looking for firms in other open jurisdictions. In the US, this includes Arizona, the Carolinas, Colorado, Georgia, Kentucky, Nevada and Pennsylvania. 

Spotlight on the Intellectual Property Group 

The ILN is thrilled to announce that our IntellectualProperty (IP) Specialty Group has launched their collaborative blog, ILN IP Insider, at www.ilnipinsider.com. It is the first blog by an ILN specialty group and brings together IP practitioners from around the world to share their experience and expertise on the latest trends in intellectual property law.

The blog provides a number of benefits including: 

  • The latest legal intellectual property content and news from law firms around the world
  • RSS feeds to deliver highly targeted and specific content directly to your desktop
  • The ability to engage with ILN member authors through blog comments, email, and LinkedIn

Congratulations to our IP Specialty Group and a special thanks to our contributing authors!

News Around the Network…

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Connect with Your Fellow Members!


We highlighted the following firms in the first quarter of this year:
For a full list of ILN member firms, click here  


Making the Most of Your Membership…Quarterly Tip!

Heading to another city on business or pleasure? Don’t just think of it as traveling…think of it as “Travel-ILN!” Meet with the local ILN member there. Contact the ILN Administration for assistance in setting up meetings.

About the International Lawyers Network
The International Lawyers Network is an association of 91 high-quality, full-service law firms with over 5,000 lawyers worldwide. The Network provides clients with easily accessible legal services in 67 countries on six continents. The ILN – where lawyers become friends.
International Lawyers Network | 179 Kinderkamack Road | Westwood, New Jersey, 07675
(201) 594-9985 | (201)  740-9765 | www.ilntoday.com


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