Tag Archives: ILN

Leadership and the New Principles of Influence – An LMA Recap

“Be more human.”

That was the closing advice from the LMA’s keynote speaker, Dan Pink, at this year’s conference.

While it was easy to compare Pink to the previous two years’ keynotes (Kat Cole and James Kane) and find him a bit lacking, especially when it came to audience engagement on Twitter, he still offered some great tidbits of information for us to takeaway (and many of the live tweeters following along offered a lot of strong praise for the speech).

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Two for Tuesdays: More Challenges to Content Marketing

I’ve still got content marketing on the brain (not surprisingly), and I’m seeing more and more discussion about it in legal circles lately. Remember when Lance Godard of Fisher & Phillips told us that 2015 would be the year of content marketing?

But just because we’re excited and focused on it doesn’t mean that it’s without it challenges. Last week, we looked at two from this WordStream post, and today, we’re going to tackle a couple more. 

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Week of April 20, 2015 on ILNToday – A Roundup!

We’re almost at the end of April (although it feels like winter outside), and it’s been another busy week here at the ILN. Our delegates are signing up like wildfire for our Annual Conference in Sicily at the end of May (can’t wait!) and we’re deep into planning our European Regional Meeting which will be in Glasgow in September. We’ve got a record turnout for next Monday’s IP group lunch, and our firms are churning out thoughtful content left and right.

On that note, here’s a roundup of this week’s articles from ILNToday:


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Creating Natively Digital Brand Experiences – A Recap

Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake.

Not only are they always entertaining, but they assume the audience comes in with a high level understanding of the content to begin with (not always the case with all presenters, admittedly) and they deliver some solid food for thought. 

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Client Expectations in Today’s Marketplace – A Recap

On the second day of the LMA conference, I kept the client-related momentum going by heading straight into “Client Expectations in Today’s Marketplace” after the GC Panel. Presenting in the session were Laura Meherg and Nat Slavin of Wicker Park Group, and thanks to LMA, I can tell you:

Wicker Park Group consultants interview hundreds of clients each year on behalf of law firms located around the world. The interviewees include business owners, company executives and in-house counsel representing a wide range of industries. Taken together, the interviews offer unique insights into the essential expectations that build strong client relationships regardless of location, industry or client history.”

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Two for Tuesdays: Challenges to Content Marketing

It feels good to be getting back into the routine after being away at LMA15! You’ll still be seeing a couple more recap posts from me (two, perhaps three), but today, we’re back to our regularly scheduled Two for Tuesdays, and yes, we’re still looking at content marketing.

As expected, content marketing was the buzz of the LMA too, and it’s not going away any time soon. Lest you start to panic, law firms have been producing content long before it was “cool” to do so – we’ve just now got a name for it. 

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How We Buy What You Sell – and How That’s Changing – A Recap

I’m still recovering from the whirlwind that was #LMA15 – it’s always a festival of education, networking, mentorship, relationship-building, thought leadership, and having amazing, thought-provoking conversations about our industry and where its headed. And I love every minute of it.

But one of my favorite parts, as you know, is the general counsel panel.  This year’s panel was focused on “How we buy what you sell – and how that’s changing.” I had the pleasure of speaking with two of the three panelists in advance of the session, Joe Otterstetter of 3M and Virginia Sanzone of CareFusion, and their comments during the session were very much in line with our conversations. 

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Week of April 13, 2015 on ILNToday – A Roundup!

It’s hard to believe another week has gone by, and it’s really hard to believe that another LMA conference has come and gone. We have some great memories and takeaways that I’ll be sharing over the coming days, but first, let’s look at this week’s top posts from ILNToday!


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Firm of the Month – Gadens Lawyers, Australia!

I am happy to announce our firm of the month, Gadens Lawyers, our member from Australia!

April/May 2015

ILN Firm of the Month – Gadens, Australia!

The ILN is proud to announce our latest firm of the month, Gadens, Australia! 

Gadens is a leading Australian legal services provider with a footprint in the Asia Pacific region. They have 135 partners and over 1100 staff across offices throughout Australia (Adelaide, Brisbane, Melbourne, Perth and Sydney) as well as Papua New Guinea and Singapore.

They are a full service firm offering a broad spectrum of legal services including: banking and financial services; property, construction and planning; energy & resources; dispute resolution and litigation; corporate and commercial; corporate risk and insurance; employment and safety; insolvency and recoveries; aged care, not for profit and tax.

Many of their business units are repeatedly recognised as leading legal service providers in the Chambers Asia Pacific and The Legal 500 Asia Pacificlegal directories, and Gadens was named ‘Law firm of the year’ at the Australian Banking and Finance Awards 2014.

Main Contacts at Gadens and More…

Learn More…
Full descriptions of Gadens’ services, expertise, and lawyer profiles are available on their ILN profile.
Ian Clarke
Ian Clarke

Telephone: +61 2 9931 4722

Practice Groups: Banking and Finance

Arthur Koumoukelis
Arthur Koumoukelis


Telephone: +61 2 9931

Practice Groups:
Aged Care and Retirement

Alan Griffiths

ILN Executive Director, Alan Griffiths says…

“Gadens is a powerhouse ILN member, with a strong, talented team. They are long-time members of the ILN and we’re proud to showcase them as the firm of the month.” 

Contact Us
The International Lawyers Network is an association of 91 high-quality, full-service law firms with over 5,000 lawyers worldwide. The Network provides clients with easily accessible legal services in 67 countries on six continents. The ILN – where lawyers become friends.
International Lawyers Network | 179 Kinderkamack Road | Westwood, New Jersey, 07675
(201) 594-9985 | (201)  740-9765 | www.ilntoday.com


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Rainmaking Recommendation from Jaimie Field: Be Amazing

I was hoping to get more posts out to you this week while I was here at LMA15, but the conference was so jam packed that I barely had time to check emails, let alone anything more!

But today, I’m bringing you a rainmaking recommendation from expert Jaimie Field. Keep an eye out next week for follow up from the conference!


Being a good lawyer is not enough.

Being a great lawyer is not enough.

Be an amazing lawyer!

According to Google the definition of “Amazing” is “causing great surprise or wonder; astonishing.

So, when was the last time you created great surprise or wonder when it comes to your clients?

Your referral sources?  Your prospective clients?

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