Tag Archives: IBA

ILN Today Post

Behavioral Advertising Developments: A Compliance Warning and an Enforcement Action

Two significant interest-based advertising (IBA) developments have recently come out of the Online Interest-Based Advertising Accountability Program (Accountability Program), which enforces the principles set forth by the Digital Advertising Alliance (DAA). The first was a compliance warning from the Accountability Program to advertisers serving interest-based video ads online and on mobile devices – currently, a $13.2 billion market. The second was the Accountability Program’s inaugural decision requiring IBA in the cross-deviceworld to be transparent to consumers and give them the opportunity to control this advertising.

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TARK GRUNTE SUTKIENE attended the 30th annual conference of the International Bar Association

Date: May 23-24, 2013
Location: Copenhagen, Denmark

TARK GRUNTE SUTKIENE partners Hannes VallikiviVilius Bernatonis, and senior associate Māris Liguts participated in the 30th International Financial Law Annual Conference of the International Bar Association (IBA) held in Copenhagen, Denmark, from 23 to 24 May 2013.

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