The Trademark Clearinghouse (“TMCH”) Sunrise Period for the new gTLD .SUCKS launched March 30, 2015 and is open until May 29, 2015. During this sunrise phase, trademark holders who have registered their trademark registrations with the TMCH will be eligible to register the corresponding .SUCKS domain. The General Availability period opens June 1, 2015, at which time anyone will be able to register a .SUCKS domain.
While .SUCKS is a gTLD meant for gripe sites, what may cause even more justifiable griping among brandowners is that the cost for a .SUCKS domain name registration during the sunrise phase is a very hefty $2,499 (U.S.).