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ILN Today Post

Alleging misleading “Made in USA” claims, FTC sues glue manufacturer

In the latest of regulatory and private actions attacking alleged misleading “Made in USA” claims, the Federal Trade Commission (FTC) has sued a manufacturer of fast-acting glues, alleging that its advertising contained misleading “Made in the USA” claims.

Background
In its “Enforcement Policy Statement on U.S. Origin Claims,” the FTC set forth its position that unqualified U.S. origin claims such as “Made in the USA” in labeling, advertising, other promotional materials, and other forms of marketing – including marketing through digital or electronic means – must be substantiated by evidence that the product is “all or virtually all” made in the United States.

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