The legal hazards that executive bloggers must steer through are many. Here are four of them, compiled by Lori Clary, an attorney with McDonald Hopkins LLC.
- Blurring the line between personal and professional: As an executive, you’re the face of your company. When you post something online, it’s inevitable that what you say will be associated with and — in many cases — attributed to your company. As a result, it’s important that your blogging persona be just as deliberate and professional as you are on a day-to-day work basis. Anything less could result in a stray posting becoming Exhibit A in litigation against the company. If your blog is intended to express your personal opinions and viewpoints, make sure your readers know that and take care to ensure that your personal blog doesn’t negatively reflect on your ability to serve as an executive with your company.