Tag Archives: Costco

ILN Today Post

NAD Decision on Challenge to Wegmans’ In-Store Point of Sale Displays Offers Guidance on Grocery Store Price Advertising

A decision by the National Advertising Division (NAD) on a challenge by Costco Wholesale Corporation to in-store point of sale display advertising by Wegmans Food Markets, Inc. offers important lessons for grocery stores and other retailers interested in making comparative pricing claims.

Costco’s Challenge
Costco challenged Wegmans’ in-store point of sale displays, which compared Wegmans’ prices for certain food products to Costco’s prices for the same or similar products.

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