Tag Archives: content

May 12, 2020

Become the Beyonce of Legal Content with These Three Tips

By Lindsay Griffiths of ILN

As I mentioned last week, it may not seem like the most important time to be digging into discussing content. But since many of us are publishing SO much of it right now, we want to make sure we’re doing it in a way that’s adding value and not detracting from it. Recently, I came across the “one content marketing question” that we should all be asking ourselves, and it really brought me up short. A reminder, when we talk about “content marketing,” we’re using that to encompass the universe of articles, blog posts, conference presentations, webinars, podcasts, informational videos, etc. – essentially all substantive content that is and can be shared with others.

Posted in Zen & the Art of Legal Networking
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February 22, 2018

Can Television’s New Golden Age Stay?

By Ronald R. Urbach of Davis & Gilbert

On Wikipedia, there are two entries for “The Golden Age of Television.” The first describes a period from the late ’40s to late ’50s, which featured live productions aimed at the affluent viewers who could then afford television sets. The second one, we’re living through now.

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Posted in Legal Updates | News | North America
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January 30, 2018

The (Exaggerated?) Death of the Press Release

By Ronald R. Urbach of Davis & Gilbert LLP

Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums. The ubiquity of brand content makes the fight for ever-decreasing attention spans only tougher as the number of communications platforms multiplies. It’s enough to make traditional forms of messaging, like the press release, obsolete.

Posted in Legal Updates | North America
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December 5, 2017

3 Tactics to Squeeze More Value Out of Your Law Firm Network

By Lindsay Griffiths of ILN

Last week, we delved into some methods for leveraging your law firm or referral networks to provide additional value. Building on that theme this week, we’re going to look at three opportunities to develop fertile ground for further relationship and business development within your networks, among your clients, and within your jurisdiction.

Posted in Zen & the Art of Legal Networking
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ILN Today Post
June 23, 2016

Can advertisers still be content creators?

By Davis+Gilbert LLP of Davis & Gilbert LLP

Even in a world of big data, advertising is, and always has been, focused on creative story telling. From account executives to brand managers, the key players in the advertising world have always sought to push the envelope with clever television ads, compelling print visuals, and catchy banner ad slogans. But in the digital age, the consumer has evolved and so has the manner in which they consume content. They are less likely to flip a page in a print magazine or tune in to a commercial, but rather they consume content through various social platforms and digital apps. Now, audiences expect more than advertising from brands; they are looking for brands to inform, educate, and surprise them in order for them to interact or spend time with the brand’s advertising.

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Posted in Legal Updates | North America
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March 17, 2016

3 Reasons Why Every Lawyer Should Study JD Supra’s Readers’ Choice Awards

By Lindsay Griffiths of International Lawyers Network

Today, I’m bringing you a reprint of my friend, Lance Godard‘s latest blog post on 3 reasons every lawyer should study JD Supra’s Readers’ Choice Awards. The awards came out earlier this week, and while you may be inclined to dismiss them automatically as something only to celebrate for those who were honored, you’d be wrong. There are actually a number of important reasons you should be focused on the information revealed in these awards, and Lance is here to tell us why. 

Posted in Zen & the Art of Legal Networking
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March 2, 2016

How Compelling Content Helps Shape Online Reputation

By Ronald R. Urbach of Davis & Gilbert LLP

You’re only as good as your first page of Google search results. That’s the reality of today’s business environment. Keeping a company’s online reputation as pristine as possible is a baseline for any sophisticated marketing strategy.

Need proof? The Edelman Trust Barometer for 2015 found that Internet search engines are now the most trusted source of news and general information. When surveyed, 72% of online users said they trusted search engine results, a statistic that’s up 8% from 2014. Put another way, nearly three quarters of potential customers searching a company’s name will likely trust what Google returns on that first page. Glowing results will drive sales. Negative results will not.

Posted in Legal Updates | North America
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June 1, 2011

Are You Ready?

By Lindsay Griffiths

The ILN’s new website will be launched on June 14, 2011 and I can’t wait! It’s no longer going to be your typical law firm website, and both the ILN and our web designer/host, LexBlog are so excited for you to see the results.

Stay tuned…

 

Countdown To the ILN’s New Website!

Posted in News
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