Tag Archives: conference attendance

3 Tips to Translate a Conference Attendance into Business Opportunities

It’s no secret that attending an industry event can lead to business opportunities. When you choose the right one, the networking alone provides the return on your investment.

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Communicating Conference Attendance Value: Engage

Last week, we started talking about how to get the most value out of a conference or event that you’re attending, and then communicate that value back to those at your office. Preparation before the event is key, but the next piece of the puzzle if about engaging at the conference itself.

This is something that we’ve talked about here at Zen before. in part, it’s about putting into place the preparation that you started before you left for the conference.

Attend all of the Sessions You’ve Identified in Your Review

Prior to the event, you’ve reviewed the agenda and identified the sessions that will have value for you, your firm and your colleagues. Now is the time to not only get to those sessions, but also to stay engaged in them – take notes, live tweet, write blog recaps, ask questions – whatever will keep you most invested in each individual session so that you stay focused on the takeaways is the key here.

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Communicating Conference Attendance Value: Preparation

As we lead up to the Legal Marketing Association‘s Annual Conference, the importance of communicating the value of attending any conference to those back in the office has been in the forefront of my mind. The LMA conference is always packed to the gills with scheduled events, because marketers have to be able to prove to the decision makers that there is value to be gotten from attending.

Even though the ILN has more opportunities for organic networking at our conferences, there is still a burden on our attendees to show their partners that this is not a boondoggle. 

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Best Practices in Effective Conference Networking: Don’t Skip Anything

I’ve done a number of posts here recently on best practices for networking and relationship-building at conferences, and you may remember that I’ve said, more than once, how important it is to avoid your room at all costs.

But there’s a counter-point to that which I’ve been thinking about a lot as we have our ILN Annual Meeting on the horizon, and that is – DON’T SKIP ANYTHING.

Sometimes, when attending a conference, it’s very tempting (and often reasonable) to combine other business with the business of the conference – you may have clients in the same city, or friends that you rarely get to see, or a spouse who is with you, but not joining in on the conference, and you feel that taking an afternoon (or two) or a meal (or two) away from the conference won’t be such a big deal. 

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