Tag Archives: children’s advertising

ILN Today Post

2017 Trends in Marketing Communications Law

This issue explores the significant legal issues now facing the marketing communications industry and explains how these issues are likely to affect the industry in 2017, and beyond. In 17 articles, Davis & Gilbert lawyers examine everything from developments affecting influencer campaigns, native advertising, advertising legal marijuana, daily fantasy sports and alcohol industries, to changes in trademark, copyright, patent and privacy law. We highlight where federal and state regulators, the industry’s self-regulators and plaintiffs’ lawyers are focusing, and discuss key decisions from courts across the country.

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ILN Today Post

Children’s Privacy at the Heart of Regulatory Action

Regulators and industry members continued to focus attention on children’s privacy, particularly in response to the rush of technology involving child-directed toys and child-directed apps.

Last year, Google launched YouTube Kids, which uses algorithms to filter and select age-appropriate content from YouTube. After the launch, consumer groups complained to the Federal Trade Commission (FTC) about blurred lines between advertising and content for children and the possibility of children discovering inappropriate content using the app’s search mechanism.

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